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Benjamin ClergetBC

Benjamin Clerget

SEO WordPress & WooCommerce Consultant | SEO Audit

€580/day
Audun-le-Tiche, FR
15+ years
SEO
WordPress SEO
SEO Audit
E-commerce SEO
Etsy

Average response time: 1 hour

Freelancer profile translated to English.
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About Benjamin

I help TPE leaders (e-commerce and services) understand why their site isn't generating enough sales or leads, and then fix the real SEO, business, and conversion blockers.

My difference among SEO experts?

I've worked for both large groups (Décathlon, Disney, etc.) and start-upswith real products, inventory, margins, product pages, photos, customer reviews, B2B leads, profitability, and conversion constraints, etc.

Many SEO consultants can produce an audit. Far fewer have actually built sites themselves that generate significant revenue and, more importantly,economic resultsat the end of the year!!

Conversion, my biggest asset in my SEO experience!

Who wouldn't dream of an e-commerce conversion rate over 3%? Yet, this is my main KPI with my clients!

My entrepreneurial experience makes the difference: I know what it takes for a site to attract the right visitors, reassure them, justify a price becausegetting impressions and views is nice, but it's expensive and doesn't necessarily bring in profitable revenue!!

The WordPress universe (Divi, Elementor, and WooCommerce) is my specialty!

I mainly work on WordPress/WooCommerce sites for TPEs because I've been using them for 15 years!
I have an affinity for craftsmanship and sports, and I use marketplaces like Decathlon or Etsy.

The details of my SEO offer

  • Complete audit of your site (SEO and strategy)
  • In-depth analysis of your Google Search Console
  • Conversion diagnosis
  • Prioritized roadmap for your SEO/business
  • Implementation of recommended actions if you wish (optimization of your pages, product and service listings, internal linking)
E-commerce

  • French

    Native or bilingual

  • English

    Conversational

Can work on-site
Audun-le-Tiche (up to 50km)

Experience

  • Ben & Flo
    Founder – E-commerce & SEO Strategy
    E-COMMERCE
    December 2011 - Today (14 years and 8 months)
    Audun-le-Roman, France
    Creation and development of Ben & Flo, a brand specializing in vintage sports products, distributed in France and internationally.

    Development of a profitable e-commerce business, with sustained growth over several years, primarily based on natural referencing (SEO).

    Positioning in a demanding niche, with diverse clients:
    – passionate individuals
    – professionals in event planning, cinema, and decoration
    – recognized brands in the luxury and retail sector

    This experience allows me today to bring a concrete approach to SEO, directly linked to business performance:
    – qualified traffic acquisition
    – product page optimization
    – content strategy
    – conversion logic

    Work on the entire value chain: product, positioning, acquisition, and profitability.

    Today, the business is structured and partially delegated, allowing me to step back and focus on high-value levers.
    WordPress SEO WooCommerce SEO Audit SEO Strategy Divi
  • Growth Talent
    Member (Growth Experts Collective)
    E-COMMERCE
    November 2022 - Today (3 years and 9 months)
    Paris, France
    Member of a community specializing in growth marketing, bringing together experienced professionals in digital acquisition and performance.

    Integration into a selective environment allowing exchange with experts on advanced issues (SEO, acquisition, conversion, strategy).

    Active monitoring and regular comparison of approaches to continuously improve my methods and client recommendations.

    Community gathering several thousand growth professionals in Europe, focusing on best practices for digital acquisition and performance.
    WordPress SEO Growth Marketing
  • Benjamin Clerget Consulting
    WordPress & E-commerce SEO Consultant
    E-COMMERCE
    February 2017 - Today (9 years and 6 months)
    Briey, France
    Since 2017, I've been helping TPE leaders and e-commerce businesses improve their visibility and acquisition through natural referencing.

    My specialty lies in conducting comprehensive SEO audits, designed as true decision-making tools.

    I mainly work on WordPress and WooCommerce sites, analyzing:
    – technical structure
    – SEO positioning
    – content quality
    – alignment with business objectives

    My approach is pragmatic and results-oriented: understanding the leader's real challenges, prioritizing actions, and proposing directly applicable recommendations.

    Over the years, I've developed particular expertise in contexts where:
    – marketing teams are internal or being structured
    – multiple providers are involved without a global vision
    – the leader wants to regain control of their acquisition

    In parallel with my consulting missions, I develop my own e-commerce projects, which allows me to bring a practical and hands-on perspective to SEO.
    WooCommerce WordPress SEO E-commerce Strategy E-commerce SEO Audit
Check out Benjamin's experience

Recommendations

Sara LeclereSL
Romain OlivierRO
Sara Leclere and 1 other person have recommended Benjamin

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Education

  • PROFESSIONAL LICENSE in International Purchasing and Sales Management, International Trade / Commerce
    IUT Charlemagne NANCY
    2008
    LICENCE PROFESSIONELLE Management des Achats et des Ventes à l'International, Commerce international / commerce
  • UNIVERSITY DIPLOMA in Marketing Techniques, Commerce
    Université Nancy 2
    2007
    DUT Techniques de Commercialisation, Commerce

Skill set

Google Search Console
User Experience (UX)
UX Audit
WordPress Divi

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