Freelancer profile translated to English.
Back to original languageAbout Benjamin
What do I do?
I create brand identities and enrich them, with the help of words.
This mission can take different forms: from creating a name or a tagline to give momentum to a project, to supporting the birth of an organization involving more complete conceptualization and methodology.
With what skills?
- Six years of experience in brand creation during which I learned my trade with reference agencies (Fondamenti, Raison d’être) on diversified subjects:
o institutional (Bpi France, Les Entreprises du paysage, Apave, …)
o mass market (Adidas, L’Oréal, Nespresso,…)
o luxury (Louis Vuitton, Dom Pérignon, Lancôme, …)
o start-ups and SMEs
- Specialization in naming methodology; this tiny object that is the name requires great expertise:
o mastery of legal, digital, and linguistic risks
o tools for project management (information gathering, evaluation, decision-making)
o semiotic analysis
- A creative + consulting profile
- At the heart of everything: a passion for language and languages, an obsession with words, a taste for sharing them
With whom?
I work in different ways: with branding agencies, at the heart of identity creation, with generalist communication agencies, as a complementary skill, or directly with clients, in collaboration with other freelancers if necessary.
English
Fluent
Spanish
Conversational
Italian
Conversational
Greek
Basic
French
Native or bilingual
Can work on-site
Paris (up to 50km)
Experience
- L'observatoire des slogansAnalyst - CopywriterTELECOMMUNICATIONSDecember 2016 - January 2021 (4 years and 1 month)Semiotic analysis of advertising slogans
- FondamentiBrand Creation Consultant - NamingTELECOMMUNICATIONSMarch 2016 - Today (10 years and 3 months)Paris, France
- Raison d'êtreNamer / Naming Study ManagerTELECOMMUNICATIONSApril 2014 - July 2015 (1 year and 4 months)Paris, France
Reviews
Charles
LittleBigCode
Reviewed on 9/16/2025
Benjamin supported us on our Renaming project.
He was fantastic, guiding us from start to finish to propose a name that perfectly matched our international development challenges.
Project management and follow-up were his strong points, with a great deal of pedagogy and communication.
F
Franck
Dermway Paris
Reviewed on 6/20/2023
Excellent service from the beginning to the end of the project. The brief and client needs are clearly understood. The recommendations are hyper relevant. Plus, it's a pleasure to work with Benjamin. I highly recommend him.
Recommendations
JG
FU
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Education
- MasterSciences Po Grenoble2012