Benjamin Brunet

I help brands and e-commerce businesses optimize their digital performance, with a simple conviction: data, when used effectively, is the best growth lever.

For over 10 years, I've worked at the intersection of analytics, conversion, and acquisition, first at L'Oréal for 8 years, focusing on analytics and paid social, and now as CRO manager in the tech industry.

My areas of expertise:

Conversion Rate Optimization (CRO): Audit of your conversion funnel, identification of friction points, prioritized recommendations, and A/B testing plan.

Web Analytics: Implementation and utilization of GA4, building performance dashboards, defining KPIs, and ensuring data reliability.

Digital Acquisition: Paid social strategy, media budget optimization, and data-driven decision-making.

My approach: I favor concrete and actionable recommendations over theoretical deliverables. Each project begins with active listening to understand your business challenges, as a good conversion rate is not built the same way across different sectors and audiences.

I have particular expertise in the beauty, luxury, and e-commerce sectors, but conversion mechanics apply to all industries.

Feel free to contact me to discuss your project.