Benjamin Boukris

Graduate of ESCP Europe, I help companies grow their business through search engine marketing (AdWords & SEO), and targeted advertising (Facebook Ads, Instagram Ads, Display).

Pedagogical | Responsive | Transparent

🚀 GOOGLE ADWORDS (SEA)

1 – Campaign Creation

- Keyword research and match type

- Campaign types: Search, Display, Shopping, Retargeting

- Bidding strategy, location, demographic, geographic targeting

- Ad creation

- Google ad extension creation

- Conversion configuration

2 – Campaign Optimization and Monitoring

- Search term monitoring

- Negative keyword addition

- Automatic rule creation

- CPC optimization

- Quality Score optimization

- Conversion rate maximization

3 – Landing Page Conversion Rate Optimization

- Landing page content and structure advice

- Landing page design advice

- Copywriting advice

📈 SEO – ORGANIC REFERENCING

1 – SEO Strategy

- Keyword research (fat head / long tail)

- SEMRush competitor analysis

- Existing traffic analysis Google Analytics / Google Search Console

- SEO content strategy

2 – SEO Content Creation and Optimization

- Title, H1, H2, meta description, ALT attribute, body optimization

- Presence of internal links

- External links to authority sites

- Presence of images or videos

- H1 Title optimization

- Social media sharing Call To Action

- Content length

- Presence of keyword synonyms (LSI)

3 – SEO Netlinking & Backlinks

- guest blogging

- outreaching

- competitor netlinking replication

📱 FACEBOOK ADS, INSTAGRAM ADS (PPC)

– Campaign Creation

– Audience Optimization

– Ad Creation (all formats / placements)

– Pixel & Conversion Events Installation