Freelancer profile translated to English.

Description

Freelancer in digital project management, web development, and web marketing, I assist companies and artisans in creating and optimizing their websites (WordPress, PrestaShop, WooCommerce).

My expertise covers strategy (SEO, SEA, CRM, automation, social media) as well as operational aspects (development, design, content, reporting).

Versatile and results-oriented, I help you gain visibility, efficiency, and revenue through digital solutions tailored to your needs.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Annecy (up to 50km)

Danisports
Web Manager
SPORTS
June 2021 - April 2025 (3 years and 10 months)
Chambéry, France
Management & Leadership
Supervised a team of 5 people (Web Designer, Traffic Manager, Copywriters, Customer Support)
Recruitment and onboarding of new employees
Participation in monthly management committees
Planning and monitoring of team assignments
Implementation of reporting and performance analysis
Project Management
Led the redesign of the group's 5 websites: specifications, planning, coordination, and launch
Development and monitoring of departmental budgets
Implementation of new solutions and partnerships (communication agencies, web agencies, specialized providers)
E-commerce & Digital Marketing
Definition and monitoring of KPIs
Conception of the marketing strategy in collaboration with the Purchasing and Sales departments
Organization of multi-channel commercial operations
Management of customer service and optimization of user experience
SEA, SEO, CRM, marketing automation optimization
Management of carriers and payment solutions
Innovation & AI
Integration of AI (particularly ChatGPT) into content creation and marketing optimization processes
refonte site web SEO CRM SEA Gestion de projet web
www.laboutiquesavoyarde.com
Website Creation and Management
September 2009 - Today (16 years and 11 months)
Project Management
Design and redesign of websites
Establishment of partnerships with local artisans and businesses
Creation of graphics for stickers and textiles
Supplier sourcing and contract negotiation
Web Marketing
Design and sending of newsletters
SEO: content optimization (URL rewriting, internal linking, backlinks)
SEA: management and monitoring of Google Ads campaigns
Offline advertising: creation and distribution of flyers
Social media: management of Facebook, Instagram, and Twitter pages
Implementation of Facebook Ads campaigns
Web Development
Creation and redesign of websites with various CMS (PrestaShop, Joomla, WordPress)
Template customization and development of specific modules
Management and optimization of MySQL databases
Prestashop SEA Stratégie webmarketing refonte site web SEO
Autoentrepreneur
Webmaster
July 2019 - May 2021 (1 year and 10 months)
Project Management
Creation and management of several websites for companies and artisans
Gathering client needs and expectations, translating them into concrete solutions
Consulting and support in defining their digital strategy
Web Development
Design of showcase websites with WordPress (CMS)
Development of e-commerce sites with WooCommerce and PrestaShop
Integration of functionalities adapted to business needs
Design & Content
Creation of logos and graphic identities
Creation of visual materials consistent with brand identity
Writing and optimization of content for SEO
Prestashop Wordpress Développement web Graphisme Cahier des charges