About Benjamin
English
Native or bilingual
Spanish
Basic
Experience
- Gobenanas Ltd.Creative Director & Co-FounderENTERTAINMENT AND LEISUREAugust 2021 - Today (4 years and 10 months)London, United KingdomLead a boutique design studio delivering brand, event, and campaign work for global conferences, media, and technology clients. Combine hands-on creative direction with strategy, scalable design systems, and client partnership across launches, rebrands, and high-pressure event timelines.Clients: Cannes Lions, Breakbulk, Glee, Money20/20, Hyve, Zumo, Insurtech Insights, Learnit, Shoptalk, Fintech Meetup, IFA, CWIEME, Running Remote, Think Publishing, OBE, Katherine Frelon, MMMultiply, Bett.
- Money20/20Creative Director / Design ManagerBANKING AND INSURANCESeptember 2015 - June 2021 (5 years and 9 months)London, UKLed end-to-end design delivery for the successful launches and growth of Money20/20 Europe and the expansion into Asia and China. Responsible for all major creative outputs including digital campaigns, brand guidelines, and large-scale onsite event assets, supporting consistent year-on-year revenue growth.Managed and mentored an in-house team of three designers alongside freelance specialists, ensuring high-quality output across multiple live events and tight production schedules. Worked cross-functionally with marketing, content, commercial, and production teams to translate complex briefs into clear, effective visual communication.Streamlined creative production by implementing a cross-department content management system, improving transparency, reducing duplicated work, and cutting internal email traffic by approximately 40%.Creative campaigns developed with Marketing contributed to measurable audience growth, including 34% year-on-year attendance growth for Europe and 50% growth for Asia.
- Luxe Beat MagazineCreative LeadPUBLISHINGJanuary 2014 - January 2016 (2 years)London, United KingdomLaunched and led a premium digital magazine from scratch, defining brand identity and creative direction while overseeing monthly design, production, photo shoots, and contributor-led editorial across major digital publishing platforms.
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Education
- General Assembly2026
- BA (Hons)Ravensbourne University2002BA (Hons)