Freelancer profile translated to English.
Back to original languageAbout Benjamin
After 10 years in permanent contracts, across industry, healthcare, and the public sector, I chose independence to rediscover meaning, continue learning, and invest myself where my skills have a concrete impact.
Today, I want to positively impact society and the companies that drive it by helping them to:
📊 structure their marketing data (CRM, web, campaigns),
📈 build clear dashboards (Power BI or others),
🤖 automate reporting,
🔍 and above all, transform data into useful decisions.
My style? Pragmatic and pedagogical.
I like to understand your challenges, simplify if necessary, and propose simple, robust solutions that stand the test of time.
✔️ Do you lack time to analyze your performance?
✔️ Do you have tools (CRM, web analytics, Power BI) but they don't speak to you?
✔️ Do you feel your campaigns could target or convert better?
I can help you. Seriously, without unnecessary jargon.
📍 Based in France, I work remotely and am available for video calls or in-person meetings if needed.
French
Native or bilingual
English
Conversational
Can work on-site
Senlis (up to 50km), Rouen (up to 50km)
Experience
- CETIMMarketing Data AnalystRESEARCHJanuary 2023 - Today (3 years and 5 months)Senlis, FranceContext:Cetim wanted to structure its marketing and data management to better target, personalize, and evaluate its actions with industrial clients.Objectives:Track multi-channel marketing performance (emailing, web, CRM)Generate insights to guide campaigns and prospectingIndustrialize data collection, visualization, and exploitation processesActions taken:📊 Creation and automation of dashboards in Power BI to manage campaigns, content, leads, and web performance🤖 Leading an AI working group on use cases in communication and marketing🔍 Statistical studies to guide strategic decisions (segmentation, behaviors, scoring)🌐 Advanced web analytics via Matomo (user journey tracking, conversion rates, GDPR compliant tracking)🧠 Structuring lead generation processes through Data Marketing approach (scraping, targeting, scoring, CRM enrichment)🔄 Participation in optimizing customer journeys (CRM + website interactions)Results:✔️ Improved campaign relevance:+1 point click-through rate on emails+8 points open rate instead of 21%✔️ Dashboards adopted by operational teams and decision-makers✔️ Reduced manual analysis time through automation of extractions and visualizationsStack & tools:Power BI · Dynamics 365 CRM · Matomo · Python (scraping) · SQL · Customer Insights · CustomerVoice · Generative AI (OpenAI)
- CCMOStatistical Study OfficerHEALTH AND WELLNESSMarch 2022 - December 2022 (9 months)Beauvais, FranceContext:CCMO wanted to strengthen the management of its collective and individual health contracts, better respond to tenders, and ensure the reliability of its pricing strategy.Objectives:Optimize the profitability of health portfoliosStructure financial management toolsImprove competitiveness in tendersActions taken:📊 Actuarial analysis of financial risks on health contracts (individual / collective)💲 Pricing for prospecting and renewals (tenders)📈 Production and updating of strategic dashboards for financial management🧮 Preparation of client profit and loss statements (company level)🗂️ Data structuring with SAS EG, Predict Office, and ExcelResults:✔️ Improved responsiveness on tenders (+ commercial efficiency)✔️ Enhanced decision support for the board of directors✔️ Reliable financial management of health contractsStack & tools:SAS Enterprise Guide · Predict Office · Excel · Actuarial analysis · Dashboards
- CRAMIFStatisticianPUBLIC SECTORJuly 2020 - March 2022 (1 year and 8 months)Paris, FranceContext:Structuring of a Statistics & Data department within a large public organization, with the objective of becoming a strategic support for internal departments (management control, marketing, fraud prevention).Objectives:Create a structured and useful internal data activity for business departmentsRespond to cross-functional analysis needs (management control, performance, CRM)Lay the foundation for data visualization within the organizationActions taken:🛠️ Co-construction of a Statistics/Data service in partnership with the manager📣 Internal promotion of the service, raising awareness among departments about data culture📊 Development of Power BI dashboards for business departments🧮 Responses to ad-hoc analysis requests (CRM, management, anomaly detection, fraud...)📈 Development of activity profiles for insured individuals / agents / processing flowsResults:✔️ Rapid adoption of the service by internal departments (+50 requests processed in 1 year)✔️ First functional Power BI foundation deployed across several business areas✔️ Concrete data valorization in business processes (management, optimization, control)Stack & tools:Power BI · SAS Enterprise Guide · SQL · Excel · VBA
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Education
- Bachelor's Degree in Statistics & Decision Support ITUniversité Toulouse 3 Paul Sabatier2012Statistiques descriptives Probabilités Statistiques inférentielles Bases de données SQL SAS C++ Python Java Perl SPSS Analyses de données