Freelancer profile translated to English.
Back to original languageAbout Benjamin
I support user companies and tertiary real estate owners in optimizing their real estate performance.
My approach is both strategic and operational: I analyze, quantify, and then implement actions that generate measurable savings or new revenue.
🔍 What I focus on
- Defining real estate strategies aligned with business challenges
- Optimizing real estate costs (rents, charges, spaces, contracts)
- Managing multi-site real estate portfolios and implementing KPIs
- Profitability analysis and decision support (€/m², ROI, scenarios)
- Valuing real estate assets: optimizing uses, monetizing vacant m², repositioning spaces
🧠 My positioning
Unlike agents, brokers, or technical service providers, I act as an outsourced asset manager, focused on the financial and strategic performance of real estate assets.
🎯 My goal
To transform real estate from a cost center into an economic performance lever, through quantified, rational, and measurable decisions. Less cost, less unused space, more profitability.
🤝 Modalities
- One-off missions (audit, strategic diagnosis)
- Long-term support / outsourced management
French
Native or bilingual
English
Conversational
Spanish
Conversational
Can work on-site
Lyon (up to 50km), Paris (up to 20km)
Experience
- MyFlexGroupCity Manager - Strategy, Real Estate Development & Commercial, Property & Asset ManagementMay 2022 - Today (4 years and 1 month)Lyon, France📊 Real estate strategy & economic performance- Development and management of activity in the South-East quarter of France- Opening, structuring, and operation of a portfolio of approximately 3,000 m² of offices / ~20 sites- Monitoring and optimization of performance indicators: occupancy rate, €/m², profitability, service quality- Direct contribution to generating annual revenue of approximately €2 million🏢 Real estate asset management & valuation- Technical and asset management of the real estate portfolio with a focus on cost control and value creation- Budget management, operating expense optimization, and service provider coordination- Implementation of decision support indicators (costs, uses, maintenance, overall performance)- Contribution to space valuation projects and use optimization (flexible office, services, user experience)💼 Commercial development & B2B client support- Prospecting, negotiation, and contracting with corporate clients- Supporting clients from signing to operation, with a long-term partnership approach- Interface with users, landlords, and local partners- Continuous improvement of customer experience and user satisfaction🤝 Multi-team management & coordination- Management and animation of local teams- Organization of field activities and coordination with internal teams (sales, operations, marketing)- Operational performance management and alignment of teams with economic objectives
- Only VertCo-founder - CMOMarch 2020 - April 2022 (2 years and 1 month)Lyon, France🚀 Commercial strategy & development- Development and deployment of the company's commercial strategy- Negotiation of key contracts and establishment of strategic partnerships- Structuring of commercial processes and client portfolio development🎯 Marketing & acquisition- Definition of marketing and brand positioning strategy- Management of acquisition activities (content, sales materials, digital campaigns)- Implementation of CRM tools and monitoring of marketing performance (leads, conversion rates, ROI)- Marketing/sales alignment to support commercial growth📊 Performance management & operations- Supervision of operations and monitoring of business KPIs (Revenue, margins, commercial performance)- Optimization of internal processes to improve efficiency and profitability- Contribution to strategic decisions (pricing, investment prioritization)
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Education
- Master in Business DevelopmentMBway2021📊 Stratégie commerciale & business development : analyse de marché, définition de plans d’action, positionnement et développement de nouvelles opportunités 🤝 Négociation & vente complexe : techniques de closing, gestion de cycles de vente B2B, relation grands comptes 📈 Pilotage de la performance : suivi des KPIs, reporting, prévisions, optimisation des résultats 🎯 Marketing stratégique & opérationnel : ciblage, acquisition, fidélisation et expérience client 👥 Management & gestion de projet : coordination d’équipes, conduite du changement, gestion budgétaire
- GEA (Business and Administration Management)IUT Lyon 12018GEA (Gestion des Entreprises et des Administrations)