Freelancer profile translated to English.
Back to original languageAbout Benjamin
Former Vice-President Growth and AI Transformation Lead at a SaaS scale-up, I now support ambitious companies in their growth and profitability strategy.
My dual expertise in B2B Growth Marketing and AI transformation projects allows me to help you:
- Generate more revenue, sustainably:By defining the most profitable and market-adapted acquisition strategies, both in France and internationally.
- Optimize your business processes and team productivity:By deploying the right AI tools and agents while supporting your teams through the change.
🚀 My added value:
- Executive Partner:I have led projects and contributed to decisions at an executive level – I understand issues that go beyond marketing.
- Strategy and Execution:I built a Growth team from scratch, managed international teams. I know how to define ambitious yet realistic strategies and execute them.
- From Startup to Scale-up:Each growth phase requires different organization and strategies. I significantly contributed to the growth of a scale-up from 20 to 200 people, from the first million in revenue to over 40 million.
- Solid and Concrete AI Experience:I led an AI transformation project, from needs assessment to agent deployment and ROI measurement.
🔧 My expertise in detail:
- B2B Growth Strategy:Demand Gen (SEO/AIO/GEO, SEA), ABM, Product-Led Growth, Outbound, ...
- Marketing Ops:Stack, Automation, Intent Signals, Reporting, Attribution
- Growth Team Structuringand manager coaching
- Defining an AI Strategyaligned with your objectives and company culture
- Designing AI Agents(Zapier, N8N, Dust, Make, Claude) integrated with your tools
📈 My goal:to make your company more profitable, efficient, and better valued.
French
Native or bilingual
English
Native or bilingual
Can work on-site
Paris (up to 20km), Marseille (up to 20km), Lyon (up to 20km)
Experience
- DataDomeVice-President Growth & AI Transformation LeadSOFTWARE PUBLISHINGSeptember 2018 - Today (7 years and 9 months)Paris, FranceDefinition and deployment of the Growth Marketing & Product Led Growth strategy, the company's first revenue streams. Lead of the company's AI transformation project.- Scope: Demand Generation/Acquisition, Marketing Ops, ABM, Product Led Growth, Outbound.- Team structuring, Recruitment, Management, and Careers.- Member of the Strategic Committee and the Leadership Team: Contribution to cross-functional strategic projects, Reporting to the executive committee/board/investors.- Responsible for AI deployment in teams: definition of use cases, selection of agentic AI solutions, construction of pilot agents, training and enablement, impact measurement.
- EBGDigital DirectorPRESS AND MEDIASeptember 2015 - September 2018 (3 years)Paris, FranceEBG is a network of companies dedicated to digital innovation, bringing together 600 companies including the entire CAC 40 and SBF 120.In charge of all digital projects, I managed a team of 8 people:- Business Analysis / Business Analysis for Websites, Mobile Applications, CRM, and Digital Tools for employees- Responsible for Emailing strategy and deliverability (personalization & automation)- Guarantor of CRM data quality: supervision of teleoperators for enrichment and qualification- SEA and SMA: management of Adwords, Facebook, Linkedin, Twitter campaigns (on-boarding, retargeting)- Definition of a Social Media strategy and regular recommendations to teams- SEO: optimization of various websites- Data Protection Officer with the CNIL (GDPR)- Participates in the company's digital transformation by implementing new processes, providing new tools, and training employees.
- Single PatternFounderE-COMMERCESeptember 2016 - September 2018 (2 years)Paris, FranceSingle Pattern is a marketplace combined with a print-on-demand service dedicated to merchandising for independent artists and labels.- Website and vendor back-office development- Artist/Label/Customer acquisition strategy- Business development- Marketing and Partnerships strategy- Logistics strategy and development of a network of printers
Reviews
Delphine
Delphine Joly
Reviewed on 3/17/2019
I entrusted Benjamin with the creation of my very first website. Benjamin was very professional throughout the mission: always available and attentive to my questions and comments. He found the right solution whenever a problem arose. His work is effective, I am very satisfied with the final result. The numerous back-and-forth exchanges we had during the site's design were very reassuring for me. Benjamin is also a good teacher.
Matthieu
Agence Ïdo
Reviewed on 7/21/2018
Benjamin perfectly met the mission, despite the project's difficulties. A big thank you to him!
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Education
- Advanced Growth Strategy, Growth MarketingReforge2021
- Copywriting & Content MarketingLiveMentor2019