About Ben
French
Native or bilingual
Experience
- RAVENS StudioFounder — Server-side tracking, acquisition & e-commerceE-COMMERCEMay 2026 - Today (2 months)Paris, FranceStudio specialized in end-to-end e-commerce acquisition:- Design of conversion-focused Shopify stores (UX, speed, product pages)- Server-side tracking: Meta CAPI, GTM server-side (Stape), GA4, TikTok Events API, deduplication & Consent Mode- Setup and structuring of Meta / Google / TikTok Ads campaigns- Email automation & retention on Klaviyo (cart flows, post-purchase, winback)- Brand identity and visual design
- Projet e-commerce personnelFounder & Operator — E-commerce store (personal project)E-COMMERCEJanuary 2026 - Today (7 months)Paris, FranceConstruction and complete management of a personal e-commerce store (running/sport niche).- Shopify store from A to Z: custom theme, UX, optimized purchase funnel- Server-side tracking: server-side TikTok Events API, GA4 — reliable conversion measurement- Paid acquisition managed in-house: Google Ads, TikTok Ads (structuring, monitoring, performance analysis)- Continuous optimization: loading speed and conversion rateProject managed alone, from technical design to acquisition — exactly the approach I apply for my clients.
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