Benedikt Denker

Account Management - Full Service (International - DE, FR, UK, IT, ES, USA, CAN, MEX

In detail:

PPC Management: Development, implementation, and continuous optimization of Amazon advertising campaigns (Sponsored Products, Brands, and Display) to specifically target relevant audiences and sustainably increase revenue. The focus was on data-driven analysis and optimization of ACoS (Advertising Cost of Sales).

SEO Optimization: Ensuring high organic visibility through strategic keyword research and its implementation in titles, bullet points, product descriptions, and backend keywords. The goal was to align PPC and organic reach for optimal performance.

Content Strategy: Creation of compelling product descriptions and bullet points that not only highlight product features but also emotionally address the needs of the target audience. The texts were always aimed at maximizing product visibility and attractiveness.

Image Optimization: Conception and coordination of high-quality product and lifestyle images, as well as infographics, that visually present the key benefits in an appealing manner and harmonize perfectly with the content elements.

Symbiosis of PPC and SEO: Continuous monitoring of PPC campaigns and organic rankings to create synergies. Data gained from PPC analyses were specifically used to improve organic listings and vice versa.

Scaling and Performance Improvement: Implementation of content testing to maximize the effectiveness of advertisements, images, and content elements. Ongoing optimizations based on performance data led to significant revenue scaling.

Amazon Advertising Specialist since 2019