Freelancer profile translated to English.
Back to original languageAbout Bénédicte
Expert in 360 cross-channel marketing, I have worked for 14 years in international groups for primarily B2C brands.
Among other roles, I was Global Marketing Director at NAOS and Relationship Marketing Manager at the Yves Rocher group.
I am now an entrepreneur and consultant for over 4 years.
Particularly client and results-oriented, I implement cross-channel marketing strategies based on CRM and digital and physical activation levers. I work with teams or independently to create and implement innovative and winning strategies.
French
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 10km), Bordeaux (up to 10km)
Experience
- DOERSMarketing ConsultantLUXURY GOODSJuly 2022 - Today (3 years and 11 months)Client: Premium chocolate brandDigital marketing strategy for acquisition and loyaltyImplementation of a new CRM toolCreation of the loyalty program
- Bénédicte Vaury Conseil & CoachingMarketing and CRM ConsultantCONSULTING AND AUDITSJune 2021 - Today (5 years)Paris, FranceBrand auditSupport in brand strategy constructionImplementation of 360 activationsConstruction of digital marketing strategy (CRM, website animation, social media)Customer journey design (acquisition and loyalty)Business model challenge and business plan writing
- L'Oréal SA - L'Oréal FranceCRM ConsultantFASHION AND COSMETICSJune 2021 - September 2021 (4 months)Levallois-Perret, FranceB2B CRM strategy for the Professional Products divisionCreation of customer journeysMulti-brand coordination
Reviews
Recommendations
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Education
- Design thinking & social innovationStrate School of Design2020
- Grande EcoleAudencia Nantes School of Management2009