Freelancer profile translated to English.
Back to original languageAbout Bénédicte
Expert in 360 cross-channel marketing, I have worked for 14 years in international groups for primarily B2C brands.
Among other roles, I was Global Marketing Director at NAOS and Relationship Marketing Manager at the Yves Rocher group.
I am now an entrepreneur and consultant for over 4 years.
Particularly client and results-oriented, I implement cross-channel marketing strategies based on CRM and digital and physical activation levers. I work with teams or independently to create and implement innovative and winning strategies.
French
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 10km), Bordeaux (up to 10km)
Experience
- DOERSMarketing ConsultantLUXURY GOODSJuly 2022 - Today (4 years)Client: Premium chocolate brandDigital marketing strategy for acquisition and loyaltyImplementation of a new CRM toolCreation of the loyalty program
- Bénédicte Vaury Conseil & CoachingMarketing and CRM ConsultantCONSULTING AND AUDITSJune 2021 - Today (5 years and 2 months)Paris, FranceBrand auditSupport in brand strategy constructionImplementation of 360 activationsConstruction of digital marketing strategy (CRM, website animation, social media)Customer journey design (acquisition and loyalty)Business model challenge and business plan writing
- L'Oréal SA - L'Oréal FranceCRM ConsultantFASHION AND COSMETICSJune 2021 - September 2021 (4 months)Levallois-Perret, FranceB2B CRM strategy for the Professional Products divisionCreation of customer journeysMulti-brand coordination
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Education
- Design thinking & social innovationStrate School of Design2020
- Grande EcoleAudencia Nantes School of Management2009