Bénédicte Simon

Production of strategic studies in social media research (image assessment, campaign impact, community studies, topic and community exploration). Quantitative and qualitative analysis, insight generation, and recommendations.

Audit and deployment of social listening tool implementation projects (project structuring, query plan, and dashboards, query writing, audit on complex projects).

Setting up monitoring, crisis management, and recurring reporting.

Ensure long-term success and client satisfaction at every level (HQ, region, local BU) Social Media Research • Support the delivery of recurring and ad-hoc social data research studies, from briefing to presentation • Produce client-focused use cases with operational activations to raise awareness and infuse best practices • Look for and detect potential crisis topics Software Empowerment • Translate client social listening needs into clear and effective listening projects • Build and update complex social media listening project structures and projects • Design and provide tailor-made trainings to transform clients into powerful tool users Project management • Coordinate the roll-out and optimization of multiple social listening projects across client’s matrix and international organizations • Lead various evangelization initiatives such as workshops, digital days and webinars • Lead the implementation of global projects across different internal teams and offices

STUDY SCOPING:  Writing commercial proposals and prospecting,  Defining the subject and methodology  Developing questionnaires, STUDY MONITORING:  Client relations,  Setting up and monitoring approaches,  Managing service providers (panel, processing, coding, etc.),  Budget development and management, STUDY ANALYSIS AND REPORTING:  Analysis of results,  Writing reports/summaries and recommendations,  Oral presentations of results (French and English),  Supervising and training junior staff.