Bénédicte Moral

For several years, I have been supporting brands committed to the development of their brand communication. I had the opportunity to collaborate with houses such as Pomellato, Maison Courbet (ethical jewelry), and the Ritz Paris, by building tailor-made strategies combining storytelling, visibility, and brand consistency. At Pomellato, I contributed to developing the aura of contemporary and committed jewelry, notably by managing co-branding projects and press/influencer activations. For Courbet, I supported the growth of a pioneering brand in responsible luxury, by structuring strategic partnerships that promote environmental and societal values. Finally, at the Ritz Paris, I participated in global communication campaigns and events, strengthening the cultural and international standing of this institution.

These experiences have allowed me to develop:

• Strong expertise in 360° brand communication (media, digital, influence, content);

• The ability to create and activate relevant partnerships, to conceive intelligent co-branding collaborations, while respecting the brands' DNA;

• A solid network of journalists, influencers, and opinion leaders in the lifestyle, creative, and responsible luxury sectors.