Freelancer profile translated to English.

Description

With a dual background in Marketing and Communication (20 years of experience in senior positions within the L'Oréal group), I have been carrying out marketing & communication strategy missions for company management and consulting agencies since 2008.

- benchmarking

- branding

- omnichannel strategic recommendation

- digital and print action plans with execution or management

- copywriting (very good writing skills)

- ROI and KPI

my CREDO: make your brand and products immersive / optimize the experiential relationship with your customers (consumer centric)

Languages

French
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 50km), Saint-Germain-en-Laye (up to 30km)

acteur premium de l'immobilier
Marketing & Communication Consulting
January 2013 - November 2014 (1 year and 10 months)
brand redesign
digital platform redesign
creation of the marketing & communication action plan
creation and writing of texts for corporate and commercial print materials
marques de mode, de joaillerie, de design, de restauration
Marketing & Communication Consulting
LUXURY GOODS
January 2015 - Today (11 years and 5 months)
Branding / brand positioning
Integrated digital strategy up to the creation of online and offline tools
Project Management Communication Strategy Brand Identity Budget Management Team Management
L'Agence Musicale
Director of Development and Strategy
ARTS AND CRAFTS
November 2012 - Today (13 years and 7 months)
brand and project development
customer relationship management
project management with team leadership
content creation
marketing and communication direction
agility management Branding Business Strategy Web Marketing Strategy Sales Strategy Editorial Strategy