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Benedicte LayotteBL

Benedicte Layotte

Studies, User research, Innovation

€800/day
2 projects
Paris, FR
8-15 years

Average response time: 2 hours

Freelancer profile translated to English.
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About Benedicte

I am an inveterate curious person motivated by understanding behaviors,
and I make a living as a SENIOR CONSULTANT, EXPERT IN USER UNDERSTANDING:
my ambition is to help Study/Consulting Firms, Brands or Institutions to make "the right decisions" thanks to:
-a human-centered approach, based on understanding behaviors and needs.
-strategic and inspired recommendations.

The Services I offer, in French and English, facilitate innovation and optimization of products, services or brand platforms; they include Field work, Analysis and Recommendations:

-Support in defining issues and specifications Studies /Design Thinking
-Design of methodological protocols and research plans
-Conducting interviews or observations in context, facilitating focus groups or collaborative and creative workshops online and offline
-Understanding, analyzing and mapping customer experiences and journeys
-Conducting exploratory studies and identifying expectations, obstacles and motivations for uses
-Helping to decipher surveys and quantitative results, understanding the Why of How?
-Testing existing products/services, concepts or prototypes
-Construction of brand platforms and positionings, design-writing of the associated storytelling
-Writing concise reports with Analysis and strategic Recommendations

I can work with international teams thanks to my good level of English, both written and spoken / I can participate in international projects thanks to my professional english level (briefings, moderation, reports etc)
  • English

    Fluent

  • French

    Native or bilingual

Can work on-site
Paris (up to 50km)

Experience

  • WeDON'TnEEDROADS
    TARGET STUDIES FOR INNOVATION
    CONSULTING AND AUDITS
    October 2023 - December 2023 (3 months)
    Paris, France
  • BOOKING.COM
    France Study Direction
    TRAVEL AND TOURISM
    April 2022 - April 2022 (1 month)
    Paris, France
    Facilitation of focus groups and summary report on an exploratory study in terms of positioning
    moderation analysis writing English
  • Ville de Paris
    Paris City Hall communication test
    PUBLIC SECTOR
    March 2023 - April 2023 (1 month)
    Paris, France
    facilitation, writing, analysis, recommendations

Reviews

5.0

Out of 1 rating

BrunoB

Bruno

Veolia Eau

Reviewed on 6/22/2018

We called on Bénédicte to help us in the framing and facilitation of 3 focus groups. Her experience in this field was a very beneficial asset, especially in the facilitation of the 3 sessions: it is a complex exercise that requires a certain talent. Communication with Bénédicte was effective and pleasant throughout the mission, and Bénédicte was able to show flexibility to adapt to our internal constraints or problems as best as possible. Thank you to Bénédicte!

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Education

  • MASTERE COMMUNICATION, DIPLOME MARKETING SKEMA BUSINESS SCHOOL
    ESCP Europe
    1990

Skill set

Categories