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Bénédicte LallementBL

Bénédicte Lallement

360° Communication & Marketing Consultant

€500/day
Paris, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Bénédicte

Hello,

I am an independent 360° communication and marketing consultant, specializing in supporting VSEs, SMEs, and local stakeholders in the Grand Orly Seine Bièvre territory. My approach combines creativity, strategic thinking, and operational expertise to co-create solutions adapted to your reality.

I can assist you from defining your digital and event strategy, to creating and managing multi-channel content, through to project management and performance monitoring.

What sets me apart is my ability to give meaning to your communication through strong integration of CSR values, while remaining pragmatic, responsive, and close to your daily challenges.

To achieve this, I offer you a complete and modular toolkit, composed of multiple levers, adapted to your specific needs:
• Multi-channel Audit & Diagnosis: precise assessment of your current visibility on the web, social networks, print, and event materials, with personalized recommendations.
• Editorial Strategy & Content Creation: writing articles, newsletters, social media posts, graphic design (infographics, illustrations, short videos) to enhance your expertise and engage your communities.
• Integrated Digital Marketing: management and animation of your social networks, email campaigns, conversion optimization through simple reporting.
• Event Communication: design and management of physical, hybrid, or digital events to create connections with your clients, partners, and employees.
• CSR & Responsible Communication Support: integration of social, environmental, and ethical issues into your actions, highlighting your commitment.

Whether you want to boost your local visibility, engage your teams, or launch a new product, this toolkit is your ally for marketing that is both human, impactful, and effective.
  • English

    Native or bilingual

  • French

    Native or bilingual

Can work on-site
Paris (up to 20km)

Experience

  • Bénédicte Lallement
    Web Project Manager
    DIGITAL AND IT
    April 2026 - May 2026 (1 month)
    Paris, France
    The agency Coordine commissioned me to meet the needs of one of its clients in setting up a Landing Page (LP) and creating a registration form for an annual event.

    The landing page had to include the elements provided by the client with a precise structure:
    - Banner
    - Introductory text / date etc.
    - Form with GDPR consent
    - Downloads of documents (rules, plan, access)
    - Contact for registration issues

    The constraint was to stay within a custom CMS called "Epixelic" which relies on an internal proprietary content management tool. The initial design had to be revised to stay within the frames and modifications allowed by the back office.

    Jotform was chosen for creating the form to offer a more modern visual and a complete dashboard afterward.

    - 3 rounds of corrections were included.
    - Access to Jotform was provided for monitoring registrations / reporting.
    Création de landing page Jotform Evénementiel Création visuelle
  • SEVENTY5
    Digital Marketing
    DIGITAL AND IT
    February 2026 - Today (6 months)
    Vincennes, France
    I am supporting this promotional item communication agency to increase visibility and traffic across its various communication channels.

    After a quick audit, the agency's name and presentation were harmonized across:
    the website, social media, business directories, and Google MyBusiness page.

    The implementation of Google Tag Manager and Analytics was also carried out.

    Furthermore, to structure content and optimize online referencing:
    new content pages were integrated into the site:
    - Blog creation
    - Pages focusing on key product categories.

    All of this is linked to an editorial calendar to structure the year and anticipate product sales cycles.

    A monthly Content & Digital Marketing package was subsequently established and includes:
    - the creation of a blog post, as well as its publication
    - management of Instagram and LinkedIn accounts: 2 posts on each channel per week (content and visual creation)
    - moderation and monitoring based on current events
    - implementation of product selections on the e-commerce site and creation of
    adapted banners / visuals for site updates.

    Monthly reporting/calls are scheduled, as well as weekly exchanges to facilitate feedback.
    création blog Stratégie marketing digital Communication digitale Community management
  • IOTA Design
    Communication Marketing Consulting
    ARTS AND CRAFTS
    February 2026 - February 2026
    Paris, France
    As part of the creation of a B2C figurine range, the mission focused on communication strategy and included:
    - Quick benchmarking: analysis of the toy figurine market, potential competitors, their product ranges/prices, their target audiences, and their channels.
    - Target definition: the urban neo-collector / kidults.
    - Positioning definition: Premium.
    - Creation of a manifesto with the mission, promise, positioning, and values.
    Branding & identité de marque Marketing and Communication Planning marketing produit Benchmarking and Competitive Analysis Corporate Strategy

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Education

  • Master in Communication
    CELSA
    2012
    Master Communication

Skill set

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