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Bénédicte LallementBL

Bénédicte Lallement

360° Communication & Marketing Consultant

€500/day
Paris, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Bénédicte

Hello,

I am an independent 360° communication and marketing consultant, specializing in supporting VSEs, SMEs, and local stakeholders in the Grand Orly Seine Bièvre territory. My approach combines creativity, strategic thinking, and operational expertise to co-create solutions adapted to your reality.

I will assist you from defining your digital and event strategy, to creating and managing multi-channel content, through to project management and performance monitoring.

What sets me apart is my ability to give meaning to your communication through strong integration of CSR values, while remaining pragmatic, responsive, and close to your daily challenges.

To achieve this, I offer you a complete and modular toolkit, composed of multiple levers, adapted to your specific needs:
• Multi-channel Audit & Diagnosis: precise evaluation of your current visibility on the web, your social networks, your print materials, and events, with personalized recommendations.
• Editorial Strategy & Content Creation: writing articles, newsletters, social media posts, graphic design (infographics, illustrations, short videos) to enhance your expertise and engage your communities.
• Integrated Digital Marketing: management and animation of your social networks, email campaigns, conversion optimization through simple reporting.
• Event Communication: design and management of physical, hybrid, or digital events to build connections with your clients, partners, and employees.
• CSR & Responsible Communication Support: integration of social, environmental, and ethical issues into your actions, highlighting your commitment.

Whether you want to boost your local visibility, engage your teams, or launch a new product, this toolkit is your ally for marketing that is human, impactful, and effective.



  • English

    Native or bilingual

  • French

    Native or bilingual

Can work on-site
Paris (up to 20km)

Experience

  • JORDENEN
    Communication & Marketing Manager
    DIGITAL AND IT
    March 2019 - December 2024 (5 years and 9 months)
    Montrouge, France
    Communication Strategy (Brand & Content):
    - Market trend and competitor analysis to identify new growth opportunities
    - Brand platform redesign (baseline, positioning, values, brand identity to align with growth objectives and enrich a 360° communication strategy
    - Strengthening the service offering with the development of new digital tools (new website, virtual showroom, online concept store, 3D product modeling)

    Multi-channel Digital and Operational Marketing
    - Implementation of a digital content strategy (web, email, social media) based on buyer personas, products, and services offered
    - Development of a marketing automation tool (Plezi) to meet the various needs and targeting established with sales teams
    - Definition of customer journeys and persona targeting via Odoo CRM, Plezi (marketing automation) and adaptation of content strategy to generate/convert leads

    Support for Sales Teams
    - Provide technical insights on products for operations and campaigns
    - Coordination and management of internal and external events
    - Approval of infographic communication tools, videos, and email campaigns and their content

    Hierarchical and Transversal Team Management
    - Lead, manage teams, and coordinate their projects (communication officer, graphic designers, webmaster, interns)
    - Develop a digital and CSR culture, a customer-oriented service mindset, raise awareness of listening and needs detection to facilitate information flow
    - Member of Jordenen's leadership team and member of the international IGC board representing market players


    Editorial Content Digital Marketing Strategy CSR Communication Branding & Identity CRM & Marketing Automation
  • SODEXO BRS
    External Communication Marketing
    HEALTH AND WELLNESS
    March 2018 - December 2024 (6 years and 9 months)
    Issy-les-Moulineaux, France
    Head of External Content Program
    - Development of the editorial line with BABEL agency
    - Implementation of a blog
    - Creation of blog articles and accompanying posts
    - Community management: community management, LinkedIn company pages
    - Support for international group subsidiaries in publications
    Blog Creation Editorial Content Vendor Coordination CSR Communication
  • IPC SYSTEMS / ETRALI
    Communication Manager
    TELECOMMUNICATIONS
    February 2013 - October 2017 (4 years and 8 months)
    Montreuil, France
    - Coordination and project monitoring (rebranding, website, social media) with a London-based communication agency and a New York-based marketing team
    - Development of brand culture (positioning, values, etc.)
    - Management of international internal and external events
    - Relations with vendors and international group subsidiaries for the management and deployment of communication actions
    - Creation of dedicated communication and operational marketing tools: brochures, leaflets, videos
    Branding & Identity Vendor Coordination Social Media Marketing International Business Creation of Communication Materials

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Education

  • Master's Degree in Communication
    CELSA
    2012
    Master Communication

Skill set

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