About Bénédicte
English
Native or bilingual
French
Native or bilingual
Experience
- JORDENENCommunication & Marketing ManagerDIGITAL AND ITMarch 2019 - December 2024 (5 years and 9 months)Montrouge, FranceCommunication Strategy (Brand & Content):- Market trend and competitor analysis to identify new growth opportunities- Brand platform redesign (baseline, positioning, values, brand identity to align with growth objectives and enrich a 360° communication strategy- Strengthening the service offering with the development of new digital tools (new website, virtual showroom, online concept store, 3D product modeling)Multi-channel Digital and Operational Marketing- Implementation of a digital content strategy (web, email, social media) based on buyer personas, products, and services offered- Development of a marketing automation tool (Plezi) to meet the various needs and targeting established with sales teams- Definition of customer journeys and persona targeting via Odoo CRM, Plezi (marketing automation) and adaptation of content strategy to generate/convert leadsSupport for Sales Teams- Provide technical insights on products for operations and campaigns- Coordination and management of internal and external events- Approval of infographic communication tools, videos, and email campaigns and their contentHierarchical and Transversal Team Management- Lead, manage teams, and coordinate their projects (communication officer, graphic designers, webmaster, interns)- Develop a digital and CSR culture, a customer-oriented service mindset, raise awareness of listening and needs detection to facilitate information flow- Member of Jordenen's leadership team and member of the international IGC board representing market players
- SODEXO BRSExternal Communication MarketingHEALTH AND WELLNESSMarch 2018 - December 2024 (6 years and 9 months)Issy-les-Moulineaux, FranceHead of External Content Program- Development of the editorial line with BABEL agency- Implementation of a blog- Creation of blog articles and accompanying posts- Community management: community management, LinkedIn company pages- Support for international group subsidiaries in publications
- IPC SYSTEMS / ETRALICommunication ManagerTELECOMMUNICATIONSFebruary 2013 - October 2017 (4 years and 8 months)Montreuil, France- Coordination and project monitoring (rebranding, website, social media) with a London-based communication agency and a New York-based marketing team- Development of brand culture (positioning, values, etc.)- Management of international internal and external events- Relations with vendors and international group subsidiaries for the management and deployment of communication actions- Creation of dedicated communication and operational marketing tools: brochures, leaflets, videos
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Education
- Master's Degree in CommunicationCELSA2012Master Communication