About Bénédicte
English
Native or bilingual
French
Native or bilingual
Experience
- Bénédicte LallementWeb Project ManagerDIGITAL AND ITApril 2026 - May 2026 (1 month)Paris, FranceThe agency Coordine commissioned me to meet the needs of one of its clients in setting up a Landing Page (LP) and creating a registration form for an annual event.The landing page had to include the elements provided by the client with a precise structure:- Banner- Introductory text / date etc.- Form with GDPR consent- Downloads of documents (rules, plan, access)- Contact for registration issuesThe constraint was to stay within a custom CMS called "Epixelic" which relies on an internal proprietary content management tool. The initial design had to be revised to stay within the frames and modifications allowed by the back office.Jotform was chosen for creating the form to offer a more modern visual and a complete dashboard afterward.- 3 rounds of corrections were included.- Access to Jotform was provided for monitoring registrations / reporting.
- SEVENTY5Digital MarketingDIGITAL AND ITFebruary 2026 - Today (6 months)Vincennes, FranceI am supporting this promotional item communication agency to increase visibility and traffic across its various communication channels.After a quick audit, the agency's name and presentation were harmonized across:the website, social media, business directories, and Google MyBusiness page.The implementation of Google Tag Manager and Analytics was also carried out.Furthermore, to structure content and optimize online referencing:new content pages were integrated into the site:- Blog creation- Pages focusing on key product categories.All of this is linked to an editorial calendar to structure the year and anticipate product sales cycles.A monthly Content & Digital Marketing package was subsequently established and includes:- the creation of a blog post, as well as its publication- management of Instagram and LinkedIn accounts: 2 posts on each channel per week (content and visual creation)- moderation and monitoring based on current events- implementation of product selections on the e-commerce site and creation ofadapted banners / visuals for site updates.Monthly reporting/calls are scheduled, as well as weekly exchanges to facilitate feedback.
- IOTA DesignCommunication Marketing ConsultingARTS AND CRAFTSFebruary 2026 - February 2026Paris, FranceAs part of the creation of a B2C figurine range, the mission focused on communication strategy and included:- Quick benchmarking: analysis of the toy figurine market, potential competitors, their product ranges/prices, their target audiences, and their channels.- Target definition: the urban neo-collector / kidults.- Positioning definition: Premium.- Creation of a manifesto with the mission, promise, positioning, and values.
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Education
- Master in CommunicationCELSA2012Master Communication