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Bénédicte GerbierBG

Bénédicte Gerbier

Brand & Client Manager

€600/day
Paris, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Bénédicte

I am your outsourced Brand & Client Manager.

I will help you to:
- Talk about your company
- See clearly in your strategies (brand, product and client)
- Create the results you expect

Support dedicated to start-ups, VSEs, SMEs

EXPERTISE:
  • Brand
- Brand design (positioning, brand identity, product offer…)
- Communication campaign (digital, event, PR, media...)

  • Client
- Customer journey (CRM, site, app, social networks...)
- Brand experience (concept, content, retail animation…)


SKILLS:
- Project management
- Organization & coordination
- Analytical & creative mind
- Results-oriented


EXPERIENCE:
- 17 years in agencies (DDB, TBWA, Ogilvy) and media group (Dentsu Aegis Network)
- Consulting, coordination and project management + Business development
- For start-ups (Synomia), SMEs (Le Parfait) and large groups (BMW group)
- In France and internationally
  • English

    Fluent

  • French

    Native or bilingual

Can work on-site
Paris (up to 50km)

Experience

  • KJAY
    Marketing and Communication Consultant
    RETAIL (SMALL BUSINESS)
    May 2017 - May 2018 (1 year and 1 month)
    Boulogne-Billancourt, France
    >> Communication launch of this advertising object company

    - Brand positioning
    - Creation of the brand signature
    - Storytelling & Editorial
    - Creation of the 2-language responsive website (creation and development)
    - Creation of the company's LinkedIn page
    brand ident site
  • Slideluck
    Founder France Office
    ARTS AND CRAFTS
    February 2010 - May 2012 (2 years and 4 months)
    Paris, France
    >> Implementation of the US concept in France (participatory photo evening: photographers bring the art, the public brings food)
    >> Organization of 2 events of 400 people each (Le Comptoir Général in 2010, Le BAL in 2011)

    - Recruitment & coordination 7 people
    - Fundraising & partners
    - Communication (press, PR, display, flyer)
    - Project call platform
    - New Business Development
    Team management Business strategy Communication strategy Content marketing crowdfunding financing partenari Event management Press relations
  • Synomia
    Marketing & Communication Consultant
    CONSULTING AND AUDITS
    May 2012 - December 2012 (8 months)
    Boulogne-Billancourt, France
    >> Support for the relaunch of this start-up, specialist in textual data

    - Brand platform
    - Logo and signature redesign
    - Graphic charter
    - Storytelling
    - Commercial language elements
    - Website design
    - Interior decoration of offices
    - Company stationery
    Branding Positioning strategy Visual identity Logo design Communication strategy

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Education

  • Communication Engineer
    ISEG
    2000
    Marketing et Communication généraliste
  • BTS Business Communication
    ICD
    1998
    Techniques de communication

Skill set (25)

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