Benedicte Fielding

I leverage 15 years of experience in digital strategy, UX, and project management, enhanced by empathic listening skills from my music therapy practice. This approach allows me to better understand user needs and co-create effective and human digital experiences with my clients.

💼 A hybrid background — large corporations (Cartier), IT services companies, public sector, freelance assignments — combining strategic vision, agility, and operational efficiency.

👉 My expertise covers:

✅ Digital & Editorial Strategy: defining editorial guidelines, SEO optimization, content governance

✅ UX & CMS: scoping, website redesign, user journey design, customer experience improvement

✅ Agile Project Management: steering, coordinating multidisciplinary teams, respecting budgets and deadlines

✅ Digital Communication & Marketing: social media, CRM, email campaigns, AB testing, reporting & continuous optimization

✅ Steering & Management: coordinating multidisciplinary teams, monitoring KPIs, training in digital tools.

🤝 My collaborations:

Cartier, Expleo, Alan, Les Arcs Tourist Office, Éditions Symétrie, Citycle.com, Crème de la crème.

👩‍⚕️ In parallel, I am a certified music therapist. This dual expertise enhances my listening skills, empathy, and ability to understand the real needs of clients and users.

🥇 Key skills

- Digital project management (Agile, Jira, Trello)

- SEO, UX, website redesign & optimization

- Editorial & social media strategy

- Email marketing & CRM (Salesforce, Pardot, Active Campaign)

🔧 Tools:

- IA: ChatGPT, Copilot, Notion AI

- CMS: WordPress, Typo3, Elementor

- Behavioral analysis: AB Tasty, Hotjar, Lookiero

- CRM & marketing automation: Salesforce, Pardot, Active Campaign,

- SEO: Yoast, Seobility

- Design & UX: Figma, Thinglink

- Agile project management: Trello, Jira

- Microsoft environment: SharePoint, Copilot, Office 365