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Benedicte CourroyeBC

Benedicte Courroye

CRM/Loyalty and Digital Consultant | 3 years+

€475/day
Paris, FR
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Benedicte

A graduate of ESSEC and specialized in Digital Marketing in Luxury and Asia, I have acquired through my various experiences expertise in CRM, customer loyalty, and retention, particularly in the travel sector (airlines & hotels).

Through my diverse experiences, I have also gained commercial and strategic skills, as well as a taste for product management and data analysis, allowing me to always think "client-first".

I am also accustomed to creating PPT materials and presentations for large groups in the standards of the largest consulting firms. Whether for project management/product launch/event, an important commercial pitch, or the delivery of a benchmark or market study, I will quickly adapt my deliverables to your company's brand guidelines.

My versatility and natural dynamism can be a decisive boost to help your teams move stagnant projects forward. Let's connect!

  • French

    Native or bilingual

  • English

    Fluent

  • Korean

    Conversational

Remote only
Primarily works remotely

Experience

  • Groupe ADP
    Customer Satisfaction & Relation Manager - Extime Digital
    E-COMMERCE
    July 2024 - Today (1 year and 11 months)
    Paris, France
    Define and deploy the omnichannel strategy for the Extime digital ecosystem (the Extime Rewards loyalty program and the extime.com online store).
    Manage relationships with partners of Extime's digital ecosystem.
    Promote customer retention and engagement through CRM and gamification.
    CRM Webmarketing Strategy Customer Loyalty Newsletters Salesforce
  • Groupe ADP
    Product Manager - Bars & Restaurants
    RESTAURANTS AND FOOD SERVICE
    July 2023 - August 2024 (1 year and 1 month)
    Paris, France
    Retail mission: Assistant to the Market Manager for Bars & Restaurants (+120 points of sale in CDG & ORY), KPI monitoring, rolling forecast, budgets. Monitoring of commercial leases. Implementation of the Extime F&B JV and support for concessionaires on operational marketing, digital, CSR, quality topics, and on various projects for opening/refurbishment/closing of points of sale.
  • Marketing Club ESSEC
    Marketing Consultant, Web & Community Manager
    CONSULTING AND AUDITS
    October 2020 - May 2021 (7 months)
    Singapore
    - Audit project with DHL: "Studies on sustainable transport innovation in Asia"
    - Creation and optimization of the club's website.
    - Management of the LinkedIn page.

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Education

  • Baccalauréat, ES with a specialization in mathematics
    Saint Charles La Providence
    2016
    Baccalauréat, ES spécialité mathématique
  • Real-World Product Management Specialization Python for Everybody Specialization Gender, Family, and Social Change
    Contemporary South Korea
    Real-World Product Management Specialization Python for Everybody Specialization Gender, Family, and Social Change

Skill set

Categories