Freelancer profile translated to English.
Back to original languageAbout Bénédicte
Brands need new narratives to differentiate themselves and increase their desirability.
With 20 years of expertise in communication agencies, and as a freelancer for 3 years, I support you closely to meet your needs.
My expertise in brand strategy, 360° editorial strategy, content creation, social media, and storytelling allows me to bring an extra touch of creativity and meaning to your brand's communications, including an CSR dimension.
French
Native or bilingual
English
Fluent
German
Conversational
Can work on-site
Paris (up to 50km)
Experience
- Anima360° Communication Strategy Consultant - FounderMay 2022 - Today (4 years and 1 month)Communication consulting. Founder, independent consultant.360° Communication Strategy Consultant - FounderSupporting luxury houses (Boucheron...) and communication agencies (BETC Design...) in designing 360° editorial strategies with disruptive narratives in international contexts.• Havas Paris: Chief Editor for a content ecosystem pitch and content factory organization.• Mazarine: Editorial platform & storytelling activation for a new High Jewelry House. UK• Le Figaro Media: Designing a brand narrative that enhances Aigle's unique know-how, a B-Corp label.• LVMH: CSR discourse strategy, content creation for the 2023 CSR Report.
- Impact CommunicationDirector of StrategiesCONSULTING AND AUDITSJanuary 2019 - April 2022 (3 years and 4 months)Paris, FranceDirector of Strategies at an agile agency of 10 people. Recommendation of 360° communication plans: digital (websites, mini-sites), social media, coffee table books, events & press relations. Advisor to the President.• Editorial strategy. 360° content creation. Production supervision.• Pitch management: 100% of pitches won in 2022.
- Terre de SienneBrand Content Director – Management Committee MemberJanuary 2016 - January 2018 (2 years)Luxury & Corporate Communication AgencyBrand Content Director – Management Committee MemberDirector of the Brand Content department, responsible for consulting support for luxury, premium, and key accounts. Pitch management and 360° strategy (editorial strategy, digital content & social platforms):• Groupe Casino: Conception and chief editing for two years of the Group's internal magazine.• Crédit Agricole SA: Conception of the CSR discourse and the group's 1st integrated report.• Groupe Renault: Serious game and end-of-year social media content ecosystems for the group.• Air Liquide, Galeries Lafayette, Total: Conception of annual reports and CSR reports (concept, editorial line).
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Education
- Master's Degree in Literature - Master's Degree in PhilosophySorbonne1995Hypokhâgne (Henri IV), Khâgne (Fénelon).
- HEC Grande ÉcoleHEC Grande École - Major in Marketing1997Majeure Marketing.