Description

I help eCommerce, SaaS, and lead generation businesses turn Google Ads into a profitable growth channel — not just a traffic source.

Whether you're launching Google Ads for the first time, scaling an account that's plateaued, or need a fresh set of eyes on underperforming campaigns, I bring both strategic thinking and hands-on execution. I work across Search, Shopping, Performance Max, Display, YouTube, and Demand Gen — building campaigns that are structured to scale from day one.

What sets me apart: through a Google-backed advisory programme, I advise on hundreds of accounts across every major vertical, giving me exposure to a huge range of performance challenges most specialists never see. I've independently taken accounts from zero to 50x ROAS, and rebuilt underperforming Performance Max structures that tripled ROAS through feed optimisation and structured testing.

I typically handle: full account audits, new account setup and launch (tracking, Merchant Center, feed upload), ongoing campaign management and scaling, and strategic consulting for teams who need a second opinion.

If you want someone who treats your ad budget like it's their own money — let's talk.

Industry field of expertise

Languages

English
Native or bilingual
Spanish
Conversational
Hebrew
Native or bilingual

Workplace preferences

Can work on-site

Barcelona (up to 50km)

Teleperformance — Google-backed Advisory Programme
Google Ads Specialist & Account Advisor
November 2023 - Today (2 years and 8 months)
Barcelona, Spain
Google Tag Manager, conversion tracking, audience setup
Testing A/B testing across creatives, audiences, bidding strategies, and ad copy
Client Work Client communication, ownership mindset, clear reporting, remote collaboration
— Advise on Google Ads accounts across hundreds of clients spanning every major vertical — eCommerce, SaaS, lead generation, and brand awareness — Alongside this advisory role, independently build and manage Google Ads campaigns end to end for multiple businesses — Provide strategic and technical guidance: campaign mix, budget decisions, keyword analysis, ad strength optimisation, and feed management — Support clients with Merchant Center setup, product feed optimisation, and tag-based tracking implementation — Progressed from advising early-stage accounts to higher-budget accounts managed by specialist agencies
Google AdWords Google Shopping Google Analytics Google Tag Manager Marketing
eToro
Escalation Specialist
January 2021 - January 2023 (2 years)
Tel Aviv-Yafo, Israel
— Managed complex client cases requiring structured analytical thinking and clear communication in a fast-paced fintech environment
IDF
Communications Officer (IT & Networks)
January 2013 - January 2018 (5 years)
Israel
Led a team managing communication systems and IT infrastructure under operational pressure. Resolved technical issues in real time, developed strong leadership, fast decision-making, and independent problem-solving skills in a high-stakes environment.