Bélinda Lesniak

✔ Writing of sales pages

✔ Copy Boost (proofreading and optimization of existing pages)

✔ Writing of web pages and About Us

✔ SEO Blog Articles

✔ Emailing (newsletters, welcome sequences, launch, re-engagement)

✔ Google Business Boost (optimization of Google Business Profile listings)

✔ Creation of lead magnets and landing pages

✔ Copywriting and communication consulting

In 2016, my role evolved to focus on web writing. I became the Content and E-merchandising Manager. In addition to my product sheet creation tasks, I was also responsible for:

➡ Creating categories and writing their presentation texts to improve natural referencing

➡ Facilitating the user experience on the site by optimizing the structure and ensuring the selection of relevant filters

➡ Researching and adding related terms for the internal search engine

➡ Optimizing the commercial performance of different product families and adjusting their presentation for better conversion, particularly regarding product photos (clear presentation, quickly identifying a product and its purpose)

➡ Taking customer feedback into account to adjust content accordingly, providing the most complete and clear information possible to aid purchasing decisions

➡ Proposing and writing web content (migrated from the blog to the e-commerce site): buying guides, pillar pages, product presentations

➡ Creation and writing of weekly newsletters

➡ Planning for customer onboarding

➡ Planning and writing the specifications for the V2 of the blog

➡ Managing the product database (taking discontinued products offline)

➡ Creating an internal knowledge wiki for the company (site management + customer relations service management, tool usage, etc.)

➡ Writing training materials

For this role, it was essential to prioritize, align with product launches and commercial actions, and collaborate with the marketing, communication, purchasing, and quality teams.

And always seeking THE useful content for customers. For example, an article dedicated to different flours and their uses, written in 2016, performed particularly well during the 2020 lockdown because it was well-referenced.

In 2012, I joined Cerf Dellier, an e-commerce site selling baking ingredients and equipment. Quite an interesting sector! As an e-commerce production manager, I participated in the site's development:

➡ Writing and optimizing product descriptions (taking product photos and retouching them in Photoshop, researching product information, detailed and optimized descriptions...)

➡ Writing and distributing a white paper on sugar paste

➡ SEO (optimizing the menu and category presentation texts, relevant keyword research...)

➡ Setting up promotions

➡ Competitive and pricing intelligence

I also managed the blog:

➡⬇ Participating in the blog's creation in 2012

➡ Writing articles, guides, tutorials, and articles on current events in the pastry sector

➡ Moderating comments

I was also in charge of the Print'Eat site, dedicated to edible printing, until 2020:

➡ Competitor analysis

➡ Participation in the development of specifications

➡ Production of edible prints

Finally, I was also a community manager:

➡ Launching the brand's social networks (Facebook, Twitter, Instagram, Pinterest, YouTube)

➡ Creating and engaging a community of passionate individuals

➡ Creating and managing contests

➡ E-reputation monitoring

I developed a strong ability to monitor, collect, analyze, synthesize, and present information, whether for product descriptions or blog articles.

I was autonomous in organizing my work according to priorities, while also collaborating with various departments (marketing, quality).