About Belen
Spanish
Native or bilingual
Italian
Native or bilingual
English
Fluent
Experience
- eDreams OdigeoContent & Social Media Specialist and StrategistTRAVEL AND TOURISMNovember 2014 - Today (11 years and 9 months)Barcelona, Spain- Management of eDreams Italy's Social Media- Creation of creative content for campaigns on various Social Media channels to increase brand visibility, reinforce online reputation, and grow/retain the community (fan acquisition)- Responsible for the eDreams Italy travel blog. Creation of creative, SEO- "friendly", and viral content to encourage link baiting.- Creation of Content Marketing campaigns. Development and publication of studies related to tourism and travel to offer interesting information to both media outlets and eDreams users and travelers in general. These are global campaigns impacting 6 European markets: Spain, Italy, Portugal, Germany, the United Kingdom, and France.- Link Building- Analysis of eDreams Italy's online reputation.
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Education
- Digital MarketingINSA, Business Marketing and Communication School2013Los objetivos del master eran: • Conocer y aplicar el enfoque del Marketing Online en un entorno multimedia e interactivo. • Conocer los nuevos formatos de comunicación que este entorno está generando. • Formar a profesionales capacitados para una gestión integrada de campañas digitales. • Fomentar la creatividad y el dominio de nuevas formas de comunicación en un entorno digital y online.