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Belen LedesmaBL

Belen Ledesma

Marketing Analyst | E-Commerce

€200/day
Córdoba, AR
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Belen

Digital Marketing Specialist and Business Administration graduate, with a focus on profitability and growth of E-Commerce channels. I have solid experience managing the complete operation of online stores, from Meta and Google Ads campaign strategy to logistics and metric analysis in Power BI. My profile combines an analytical business vision with the creative execution of multichannel campaigns, always seeking to optimize the sales funnel and improve the customer experience at every touchpoint.
My goal is to continue developing in new tools. I enjoy training and learning new things constantly to create incredible experiences. I believe in teamwork as something fundamental to achieve our personal and professional goals.
  • English

    Basic

  • Spanish

    Native or bilingual

Can work on-site
Córdoba (up to 50km)

Experience

  • US Brands
    E-commerce Manager
    E-COMMERCE
    February 2025 - December 2025 (10 months)
    Córdoba, Argentina
    Responsible for the strategy and execution of digital campaigns (Meta Business and email marketing), tracking and analyzing e-commerce and performance metrics for report generation and result optimization. Management of marketing actions with riders and influencers through exchange agreements for content creation. Administration of E-Commerce on Tienda Nube and Mercado Libre for the brands Mormaii, Amerika, Vision, Airwalk, and Prince, including logistics coordination of shipments, invoicing, and issuance of delivery notes using the Flexxus system.
    E-commerce Meta Ads Google Analytics Photography Invoicing
  • Piedra Libre
    Marketing Manager
    RETAIL (SMALL BUSINESS)
    January 2024 - December 2024 (11 months)
    Córdoba, Argentina
    Planning and coordination with branches for promotional actions and communication strategies. Monitoring of commercial objectives and analysis of each branch's performance. Negotiation with banking entities for promotion development. Management of the content calendar, coordination of the creative team, and execution of digital campaigns. Monitoring social media interaction and preparation of e-commerce and digital channel metric reports.
    Meta Ads Commercial Strategy Google Analytics E-commerce Advertising Campaigns
  • Piedra Libre
    E-commerce Manager
    E-COMMERCE
    October 2022 - December 2023 (1 year and 2 months)
    Córdoba, Argentina
    E-Commerce administration (Tienda Nube), logistics, and customer service (WhatsApp). Planning and execution of campaigns on Meta Ads and email marketing. Monitoring KPIs and report generation in Power BI. Development of the wholesale catalog. Invoicing processes through Kiboo.
    E-Commerce administration (Tienda Nube), logistics, and customer service (WhatsApp). Planning and execution of campaigns on Meta Ads and email marketing. Monitoring KPIs and report generation in Power BI. Development of the wholesale catalog. Invoicing processes through Kiboo.
    Meta Ads E-commerce E-mail Marketing Invoicing Google Analytics

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Education

  • Technician in Digital Marketing
    Teclab
    Tecnicatura en Marketing Digital
  • Google Ads Certification
    Google
    2022
    Certificación en Google Ads

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