Freelancer profile translated to English.
Back to original languageAbout Belén
After working in the UK for over 12 years, I am now looking for a project in Spain. I have experience in B2C and B2B communication, creating content for social media, websites, emails, case studies, and advertisements. I have designed and executed social media marketing campaigns, both organic and paid. I have worked with tools such as Falcon, Umbraco, WordPress, Salesforce, Mailchimp, and Campaign Monitor.
I am accustomed to working on different projects and adapt easily to teams. I have also worked with journalists, creating press materials, brochures, posters, and other marketing materials.
I can help with any type of communication, in both Spanish and English. I can produce content for social media or websites, create emails for specific campaigns, newsletters, or recurring emails. I love working with graphic design teams and creating content that attracts customers. I have extensive experience in the international sector, having held several positions where I led public relations agencies in Canada, the USA, Germany, France, and Australia, as well as relationships with journalists and influencers from numerous countries.
Spanish
Native or bilingual
English
Native or bilingual
French
Conversational
Can work on-site
Barcelona (up to 50km), Madrid (up to 50km), Gijón (up to 50km), Bilbao (up to 10km), Málaga (up to 10km)
Experience
- The Law Society of ScotlandDigital Communications ExecutiveOctober 2025 - Today (8 months)Content creation for social media, website management, and writing blogs and news. Management, execution, and analysis of social media and marketing campaigns. Creation and sending of emails.• 153% increase in the last campaign, which was organic, while the previous one was paid.• Collaboration with different teams to create and increase traffic on the website and social media.• Analysis of results to optimize marketing campaigns.• Management of brand assets, ensuring their proper use.• Identification of new marketing opportunities.• Efficient management of marketing assets.
- Royal London,Marketing ConsultantAugust 2024 - May 2025 (9 months)Edinburgh, Scotland, United Kingdom• Creation of content for digital channels, social media, and email.• Cross-functional collaboration to develop campaigns aligned with business objectives.• Use of data and insights to optimize marketing activities.• Measurement of campaign impact and presentations to stakeholders.• Efficient management of marketing assets.
- ROYAL LONDONMARKETING CONSULTANTAugust 2024 - May 2025 (9 months)Create compelling and engaging content for various marketing channels, including digital, social media and email. Collaborate with cross-functional teams to develop and deliver marketing campaigns and projects that align with business objectives. Use data and insights to test, learn and optimise marketing activity continuously. Measure the impact of campaigns and project objectives, reporting to relevant stakeholders across the business and using learnings to improve. Work with internal and external agencies to deliver and measure campaigns. Provide insights to help create efficiencies in the management of marketing assets including the approach to content creation.
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Education
- BAThe Open University2026Derecho (Inglaterra y Gales)
- Degree in English PhilologyUniversidad Complutense de Madrid2007Licenciatura en Filología Inglesa