Freelancer profile translated to English.
Back to original languageAbout Begoña
My work on digital projects, whether digital marketing or website creation, has focused on translating my clients' physical business concept into the digital realm in a simple yet consistent way. Hence the website name.
In the management of digital projects and digital marketing campaigns, the different marketing channels, management tools, and users themselves have evolved unstoppably.
Therefore, a part of my project management is based on communication between remote team members, collaboration, and task coordination while demonstrating visible results according to stakeholder expectations.
To offer the most valuable results in the projects where I have collaborated, I first analyze my client's business, then I engage with the different teams, defining and managing the digital marketing strategy, and ensuring that the objectives and KPIs of each project are met.
Before implementing any digital marketing strategy, even a small Paid Media campaign, it is essential to establish realistic objectives, thoroughly understand the different people involved, define the project scope, and how the deliverables will be.
I can help you if:
- you are looking for advice on how to grow your digital marketing agency;
- you manage Paid Media campaigns and need to establish foundations for communication, project management, and workflow automation;
- you manage multiple clients with other people and need to organize work and deliverables;
- you need to set up a project management tool for your marketing projects;
- you need to audit your Paid Media accounts, or an audit of your digital business idea.
Spanish
Native or bilingual
English
Fluent
Catalan
Fluent
Italian
Conversational
Can work on-site
Valencia (up to 10km), Alicante (up to 40km)
Experience
- Medical Club BenidormPaid Media ManagerFASHION AND COSMETICSDecember 2024 - Today (1 year and 6 months)Benidorm, SpainThis local business in a highly competitive sector like facial and body aesthetics needed website optimization to achieve calls and contact forms, both in local positioning and to ensure low costs in Paid Media.Together with the client, I have defined the key concepts that can bring the most traffic and conversions to their business, aligning their strengths and main business lines with internet searches.I have also worked to ensure good branding, which is what will secure clients for their local business in the medium to long term.
- www.dismovil.netPaid Media Campaign ManagementHEALTH AND WELLNESSDecember 2015 - Today (10 years and 6 months)Valencia, Spain7 years 10 monthsAdvertising Campaign Management dismovil.netDecember 2015 - Present (7 years 10 months)La Nucia, Valencian Community / Comunitat Valenciana, Spain• Google Ads account manager for dismovil.net: physical and online store for orthopedic products and products for people with reduced mobility.• Definition of the roadmap, planning, management, and reporting of the client's advertising accounts with the objective of direct sales on their e-commerce, and quality contacts (calls and forms) in the physical store.• Reports, periodic meetings, review of the investment budget and objectives, as well as the proposal of new actions or products to advertise according to demand in Google Ads.Search, Display, Shopping, and YouTube campaigns to find potential clients and direct sales. Advertising platforms: Google Ads. and Facebook Ads.
- Dismovil.netAdvertising Campaign Management dismovil.netDecember 2015 - Today (10 years and 6 months)Valencia, Spain-Google Ads account manager for dismovil.net: physical and online store for orthopedic products and products for people with reduced mobility. -Definition of the roadmap, planning, management, and reporting of the client's advertising accounts with the objective of direct sales on their e-commerce, and quality contacts (calls and forms) in the physical store.-Reports, periodic meetings, review of the investment budget and objectives, as well as the proposal of new actions or products to advertise according to demand in Google Ads.Search, Display, Shopping, and YouTube campaigns to find potential clients and direct sales. Advertising platforms: Google Ads. and Facebook Ads.
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Education
- Scrum Professional ICDP School2023Entender el funcionamiento del framework Scrum, enfoque de referencia en la gestión ágil de proyectos. Complementar la visión del framework Scrum, con metodologías de Escalado, kanban y herramientas informáticas a fin de obtener una visión muy completa de las opciones en metodologías ágiles. Preparar con posibilidades de éxito la certificación Professional Scrum Master PSM-I. Otorgada por Scrum.org, organización de uno de los 2 co-creadores de SCRUM, Ken Schwaber, PSM-I es una de las más prestigiosas certificaciones relacionadas con Scrum.
- Google Project Management CertificationCoursera2022Este programa de Google y Coursera ofrece más de 100 horas de formación en gestión de proyectos, abarcando todas las fases de la vida de un proyecto, su relación con las metodologías Agiles y su aplicación en la vida real. Durante los 6 cursos se adquieren algunas habilidades como la planificación de un proyecto, la gestión de riesgos y del presupuesto, los diversos informes para llevar al día las tareas y gestionar a los diferentes interesados, todo de la mano de gestores de proyecto de Google y a través de diversas prácticas y actividades.