Name: Strategy, Brand Design & Marketing Beauty/Luxury
Price: 500 EUR
Availability: InStock

Freelancer profile translated to English.

Back to original language

Languages

French
Native or bilingual
English
Fluent
Spanish
Fluent

Workplace preferences

Can work on-site

Paris (up to 50km)

Beauty Office
Independent Consultant — Strategy, Brand Design & Marketing Activation Beauty & Luxury
FASHION AND COSMETICS
January 2020 - Today (6 years and 5 months)
Paris, France
Strategic Axes
Definition of brand platforms in the beauty and luxury universe
Structuring coherent and differentiating visual and narrative identities
Creation of content strategies focused on desirability, visibility, and conversion
Analysis of market trends, consumer behaviors, and competitive dynamics
Support for the digital transformation of beauty brands

Missions
Development of complete brand strategies: positioning, expression territory, storytelling
Conception of brand design: visual identity, art direction, graphic universe, and editorial tone
Development of creative concepts aligned with market expectations and luxury codes
Structuring and optimizing product offers in line with skincare and makeup trends
Support for launching brands in selective distribution, e-commerce, and marketplaces
Creation and management of social media content strategies (Instagram, TikTok)
Production of UGC content: scripting, filming, creative direction, and optimization for performance
Deployment of marketing activation initiatives: campaigns, launches, influencer collaborations
Performance analysis (engagement, conversion, visibility) and strategic recommendations
Coordination with internal teams or partners (design, marketing, retail)

Objectives
Create strong, differentiating, and immediately identifiable brands
Generate desirability through a coherent and impactful content strategy
Accelerate brand visibility and growth on digital channels
Optimize conversion and commercial performance
Structure brand ecosystems capable of adapting to market changes
Position brands as references in their segment
Align image, product, and distribution in a logic of overall consistency