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Magali BeaussartMB

Magali Beaussart

D.A Packaging & Brand Universe

€500/day
6 projects
La Rochelle, FR
8-15 years
Cosmetic Packaging
Adobe Illustrator
Brand Guidelines
Logo Design
Graphic Design, Photography, Set Design

Average response time: 1 hour

Freelancer profile translated to English.
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About Magali

Senior Art Director – Packaging & Brand Universe Specialist

Senior Art Director specializing in **packaging**, I support brands – particularly in the cosmetics and skincare sectors – in creating **strong, coherent, and differentiating visual universes**.
While I usually collaborate with cosmetic brands, Ireadily accept any challenging project**, bringing a **360° visionto each one to strengthen the brand's overall impact.

Passionate, curious, and intuitive, I apply mygraphic sensibilityandvisual cultureto ambitious projects, fromart directionto creative direction, including **design**, **packaging design**, and **production monitoring**.

My background, enriched by experiences in agencies and as a freelancer, allows me to offer an approach that combines **creativity**, **strategy**, **precision**, and **rigor**, with one goal: to reveal the uniqueness of each brand and ensure visual excellence.

My Methodology

  • 1 - Contact & Brief
  • Understanding the challenges, market, and objectives.
  • 2 - Inspirational Moodboard
  • Initial creative directions and visual universes.
  • 3 - Graphic Concepts Presentation
  • Concepts, artistic directions, and mock-ups.
  • 4 - Validation & Adjustments
  • 2 to 3 rounds of revisions included.
  • 5 - Development & Roll-outs
  • Packaging, visual identity, marketing materials…
  • 6 - Finalization & Delivery
  • Ready-to-use files: complete kits (imports, fonts), AI files (vector and non-vector), PDF.

Working together means combiningcare, creativity, and professionalismto create memorable and lasting visual experiences.

  • French

    Native or bilingual

Can work on-site
La Rochelle (up to 50km), La Rochelle (up to 10km)

Experience

  • MB STUDIO
    MB STUDIO
    September 2019 - Today (6 years and 9 months)
    I assist brands in creating their graphic universe.
    From concept to the creation of graphic directions, including logotypes and brand guideline development.

    Packaging - Branding - Illustration - Photography
    • Conceptualization
    • Brand Positioning
    • Brand Identity Creation
    • Brand Universe Creation
    • Packaging Creation
    • Creative Directions Creation and Development
    • Brand Guideline Design
    • Asset Creation, Web Content + Social Media Management
  • STUDIO ROSAROOM
    Senior Creative Director
    ARTS AND CRAFTS
    August 2019 - December 2024 (5 years and 5 months)
    La Rochelle, France
    Rosaroom studio is an interior design studio.
    Conception of minimalist design objects and furniture using a mineral matrix composed of saline rock and water-based acrylic, solvent-free, combining lightness, solidity, and a soft touch. Each object is colored throughout using natural pigments, giving them a unique appearance. This material, customizable in both color and shape, offers infinite possibilities. Several finishing techniques are possible, ranging from a marbled effect to color gradients or playing with the inclusion of recyclable materials. The creation of each object is the result of creative thinking combining beauty and functionality.

    CONCEPTUALIZATION - DESIGN - B2B SALES
    Visual Identity Design Design Object Conception
  • Mazarine Atelier Pascalie
    Creative Design Director
    LUXURY GOODS
    January 2011 - August 2019 (8 years and 7 months)
    Asnières-sur-Seine, France
    Specialized in cosmetic packaging.
    • Creative Direction Conception
    • Creation and Development.
    • Project Management
    • Client Management
    • Team Management
    • Technical File Preparation for Mock-ups

    References; L'OREAL PROFESSIONNEL / L'ORÉAL PARIS/ KÉRASTASE / URIAGE/ REDKEN / GARNIER / BOTANICALS /
    Team Lead in charge of Luxury and Professional brands
    Team Lead in charge of the L'Oréal Paris Skincare division 2013 - 2015
    Team Lead in charge of the L'Oréal Paris Makeup division 2012- 2013
    Team Lead in charge of the L'Oréal Paris Coloration division 2011- 2012
    Team Lead in charge of the Studio-Line L'Oréal Paris brand 2010- 2011
    Creative Visual Identity Art Direction Cosmetic Packaging Mock-up Creation
Check out Magali's experience

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Education

  • Higher Diploma in Visual Communication
    Ecole d'art Maryse Eloy
    2004
    Diplome supérieure en communication visuelle
  • BTS EVEC, Design and Applied Arts
    ensaama
    2002
    BTS EVEC, Design et arts appliqués
Check out Magali's education

Skill set

Art Direction
Adobe Photoshop
Visual Identity
Illustration
Graphic Design
Adobe InDesign
Design
Design Object Conception

Categories