Freelancer profile translated to English.
Back to original languageAbout Magali
Senior Art Director – Packaging & Brand Universe Specialist
Senior Art Director specializing in **packaging**, I support brands – particularly in the cosmetics and skincare sectors – in creating **strong, coherent, and differentiating visual universes**.
While I usually collaborate with cosmetic brands, Ireadily accept any challenging project**, bringing a **360° visionto each one to strengthen the brand's overall impact.
Passionate, curious, and intuitive, I apply mygraphic sensibilityandvisual cultureto ambitious projects, fromart directionto creative direction, including **design**, **packaging design**, and **production monitoring**.
My background, enriched by experiences in agencies and as a freelancer, allows me to offer an approach that combines **creativity**, **strategy**, **precision**, and **rigor**, with one goal: to reveal the uniqueness of each brand and ensure visual excellence.
My Methodology
- 1 - Contact & Brief
- Understanding the challenges, market, and objectives.
- 2 - Inspirational Moodboard
- Initial creative directions and visual universes.
- 3 - Graphic Concepts Presentation
- Concepts, artistic directions, and mock-ups.
- 4 - Validation & Adjustments
- 2 to 3 rounds of revisions included.
- 5 - Development & Roll-outs
- Packaging, visual identity, marketing materials…
- 6 - Finalization & Delivery
- Ready-to-use files: complete kits (imports, fonts), AI files (vector and non-vector), PDF.
Working together means combiningcare, creativity, and professionalismto create memorable and lasting visual experiences.
French
Native or bilingual
Can work on-site
La Rochelle (up to 50km), La Rochelle (up to 10km)
Experience
- MB STUDIOMB STUDIOSeptember 2019 - Today (6 years and 9 months)I assist brands in creating their graphic universe.From concept to the creation of graphic directions, including logotypes and brand guideline development.Packaging - Branding - Illustration - Photography• Conceptualization• Brand Positioning• Brand Identity Creation• Brand Universe Creation• Packaging Creation• Creative Directions Creation and Development• Brand Guideline Design• Asset Creation, Web Content + Social Media Management
- STUDIO ROSAROOMSenior Creative DirectorARTS AND CRAFTSAugust 2019 - December 2024 (5 years and 5 months)La Rochelle, FranceRosaroom studio is an interior design studio.Conception of minimalist design objects and furniture using a mineral matrix composed of saline rock and water-based acrylic, solvent-free, combining lightness, solidity, and a soft touch. Each object is colored throughout using natural pigments, giving them a unique appearance. This material, customizable in both color and shape, offers infinite possibilities. Several finishing techniques are possible, ranging from a marbled effect to color gradients or playing with the inclusion of recyclable materials. The creation of each object is the result of creative thinking combining beauty and functionality.CONCEPTUALIZATION - DESIGN - B2B SALES
- Mazarine Atelier PascalieCreative Design DirectorLUXURY GOODSJanuary 2011 - August 2019 (8 years and 7 months)Asnières-sur-Seine, FranceSpecialized in cosmetic packaging.• Creative Direction Conception• Creation and Development.• Project Management• Client Management• Team Management• Technical File Preparation for Mock-upsReferences; L'OREAL PROFESSIONNEL / L'ORÉAL PARIS/ KÉRASTASE / URIAGE/ REDKEN / GARNIER / BOTANICALS /Team Lead in charge of Luxury and Professional brandsTeam Lead in charge of the L'Oréal Paris Skincare division 2013 - 2015Team Lead in charge of the L'Oréal Paris Makeup division 2012- 2013Team Lead in charge of the L'Oréal Paris Coloration division 2011- 2012Team Lead in charge of the Studio-Line L'Oréal Paris brand 2010- 2011
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Education
- Higher Diploma in Visual CommunicationEcole d'art Maryse Eloy2004Diplome supérieure en communication visuelle
- BTS EVEC, Design and Applied Artsensaama2002BTS EVEC, Design et arts appliqués