About Beatriz
Spanish
Native or bilingual
English
Fluent
Experience
- HUMO FOOD STUDIOFounderRESTAURANTS AND FOOD SERVICEMay 2024 - Today (2 years and 3 months)Madrid, SpainStrategic planning and brand development. Opportunity seeking and business development with a focus on the agri-food, hospitality, tourism, and gastronomy sectors. Client proposal development. Management and strategy of HUMO's online presence on Instagram and LinkedIn.
- JellyfishAccount DirectorApril 2021 - January 2024 (2 years and 9 months)Management and leadership of Key Accounts / Clients: Orange, Mahou San Miguel, Amazon Prime Video, and Santander. Billing €1.5-2M. Active participation in the integration of Webedia Brand Services into Jellyfish, in alignment with the CEO Managing Director of Spain and international teams, for a successful business merger. Leadership in negotiating budgets and annual contract renewals with clients. Development of new business proposals and pitches. Active search for new opportunities. Continuous improvement of project profitability, along with the implementation of strategies to increase team productivity. Management of multidisciplinary teams (10 people).
- WebediaAccount DirectorJanuary 2019 - March 2021 (2 years and 2 months)Management and leadership of Key Accounts / Clients: El Corte Inglés, Hipercor, Cervezas Alhambra, Mahou San Miguel, LG, L'Oréal, and Lenovo. Billing: €2M. Leadership and management of multidisciplinary teams: Sales & New Business, Creativity, Strategy, Social Media, Data, Branded Content, PR & Influencers, Events. Development and management of budgets for key accounts, with a focus on maximizing revenue and efficient negotiation with suppliers. Liaison with marketing directors and purchasing directors. Direct reporting to both the client services director and the Chief Revenue Officer.
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Education
- Degree in Business Administration and MarketingUniversity of Wales.2007Licenciatura en Ciencias empresariales y marketing
- Advanced Course in Branded Content and Social MediaIAB Spain.2013Curso superior en Branded Content y Social Media
Certifications
- Amazon Ads RetailAmazon
- Amazon Sponsored AdsAmazon