Freelancer profile translated to English.
Back to original languageAbout Beatriz
I create high-value content to position you and anchor your expertise in theHR, SaaS, tech, marketing, and trainingsectors.
As a journalist by training, I learned to work with data, to delve into it, to extract clear and reliable insights, and then to transform it into content that can be adapted to different formats and channels.
What I can do for you:
- Simplify complex subjects with clear language and an audience-centric approach. I help your readers understand your messages without unnecessary jargon, and **I create clear and actionable help content**: guides, FAQs, tutorials.
- Create high-value content:long-form SEO articles, newsletters, reports, internal documents, white papers, and case studiesto establish your expertise and fuel your content strategy.
- Boost your LinkedIn visibility through aLinkedIn ghostwritingstrategy that reflects your tone, enhances your vision, and strengthens your positioning.
Languages spoken:French, Portuguese, English
Beyond my editorial skills, I am also an **UX writer**.
I design and optimize your microcopy for your applications and websites: onboarding, forms, user journeys, error messages, call-to-action buttons. Every word is crafted to guide the user smoothly and naturally.
I mainly collaborate with companies in the HR, tech, and training sectors.
But I'm always open to other fields.
Curiosity is part of my job.
Shall we connect without any commitment? I await your message in DM.
Check out my clients' reviews. Their 5-star feedback speaks for itself. 🤩
Portuguese
Native or bilingual
French
Native or bilingual
English
Fluent
Spanish
Conversational
Can work on-site
Nice (up to 50km), Annecy (up to 50km), Paris (up to 10km)
Experience
- PRIMELISCopywriter | SEO, Growth & Data-Driven Content (B2B Tech)SOFTWARE PUBLISHINGNovember 2025 - Today (9 months)Paris, France
- Definition and structuring of high-impact content (website, case studies, landing pages)
- Transformation of complex content (data, AI, performance marketing) into clear and actionable messages
- Writing of case studies (Apollo.io, Copa Airlines...)
- Ability to translate complex results into compelling narratives
- Localization of marketing content for different markets
- Harmonization with a precise, strategic, and results-oriented tone of voice
- Cultural and linguistic adaptation (not just simple translation).
- TERRITORY InfluenceCopywriter / Influencer CampaignsDIGITAL AND ITOctober 2025 - Today (10 months)Lyon, FranceCreation and adaptation of content for influencer and community engagement campaigns targeting international brands in the FMCG, beauty, food & beverage, and lifestyle sectors.My responsibilities include:
- Writing and localization of multi-channel marketing content (articles, newsletters, emails, push notifications, community content).
- Adaptation of campaigns to the French market with a native, engaging, and conversational tone.
- Creation of engagement mechanics to stimulate UGC and social interactions.
- Editorial coordination around large-scale influencer campaigns.
- Content optimization based on participation, visibility, and community activation objectives.
- Harmonization of brand tone of voice across all platforms.
- Collaboration on campaigns for international brands such as Garnier, Coca-Cola, Platinum, Fuze Tea, Soignon, and other consumer brands.
- SmartRecruitersLocalization to French and Content CreationSOFTWARE PUBLISHINGSeptember 2025 - October 2025 (1 month)Paris, FranceLocalizationof the entire website for SmartRecruiters, a global leader inAI-powered SaaS recruitmentsolutions, for the French-speaking market.
- **Translation**, cultural and terminological adaptation of over 20 web pages: product pages, solutions, case studies, FAQs, blog, landing pages...
- Adherence to brand voice and consistency with original content, in collaboration with Content, Marketing, and Design teams.
- Contribution touser experiencewith a focus onUX writingfor the web (CTAs, microcopy, system messages).
- Use of Pastel, a collaborative website annotation tool, to facilitate review and validation of localized content.
Reviews
Recommendations
QD
+1
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Education
- Technical Communication and LocalizationUniversity of Strasbourg2026Career-oriented program offered by the Faculty of Languages at the University of Strasbourg taught entirely in English by professionals in the fields of technical communication, localization, project management, web technologies and visual communication.
- Sociopsychology (M1)School of Sociology and Politics2017Diplômée en psychologie sociale de l'École de Sociologie et Politique. Le cours visait à approfondir mes connaissances en sociologie, anthropologie et psychanalyse.
Certifications
- Content Marketing CertifiedHubspot2020