Freelancer profile translated to English.
Back to original languageAbout Beatriz
Hello, my name is Beatriz Meza, I am a journalist and I have specialized as a web copywriter, social media, in marketing and advertising for social networks and as a content editor. In turn, I advise entrepreneurs to optimize their communication strategies on Instagram and Facebook and thus position their brands.
I have a diploma in Digital Marketing and thanks to completing a course, I have knowledge of Neuromarketing.
Spanish
Native or bilingual
English
Fluent
Italian
Fluent
Remote only
Primarily works remotely
Experience
- Fundación Ciudad del NiñoSocial Media - JournalistMay 2018 - February 2022 (3 years and 9 months)Santiago Province, Santiago Metropolitan Region, ChileContent creation and execution for social networks. Design and execution of paid campaigns on social networks. Budget management. Brand book generation. Coordination and logistics for the implementation of the brand of Fundación Ciudad del Niño in the 103 care programs it has throughout Chile. Organization, logistics, and execution of activities. Activation of social media accounts.
- Corporación La EsperanzaCommunications ManagerOctober 2016 - May 2018 (1 year and 7 months)ChileSocial media management. Research. Press management. Event organization and execution.
- Bodas.netSenior Content Editor - Social MediaMay 2013 - January 2016 (2 years and 8 months)Boston, MA 02163, USAWeb content. Proofreading and editing of texts. Development of strategy on social networks and user community. Project execution for the markets of Chile, Argentina, Peru, Colombia, and Mexico. New user acquisition. KPI analysis and measurement tools. Forum moderation. Team management. Internal and external customer service.
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Education
- Course on Neuromarketing Tools for Brand and Business Management, MarketingPontificia Universidad Católica de Chile2020Curso Herramientas de Neuromarketing para la Gestión de Marcas y Negocios, Marketing
- Diploma in Digital MarketingUniversidad Mayor2019Diplomado en Marketing Digital