Freelancer profile translated to English.

Description

Digital expert with 10 years of experience, specializing in the development of digital, media, and communication strategies for brands.

My experiences in major groups such as Pernod Ricard, Unilever, and Savencia have allowed me to develop and test techniques and activations on projects of varying scales.

Types of missions I have executed:

Brand management:

• Brand definition/repositioning

• Brand reputation analysis and monitoring

• Creation of consumer journeys and personas

Digital:

• Development of influencer marketing, CRM, website, and data strategies

• Elaboration of digital and communication roadmaps

• Development of social media calendars (organic and paid)

Media:

• Creation and activation of media campaigns (TV, display, catch-up, Meta)

E-commerce:

• Creation of an offering to develop portfolio growth and profitability (primarily on Amazon)

I work fluently in French, English, and Spanish.

Bonus: I am currently traveling to explore and learn from winemakers around the world, continuously developing my expertise in the wine sector.

Industry field of expertise

Languages

Spanish
Native or bilingual
French
Native or bilingual
English
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

Savencia
GLOBAL HEAD OF DIGITAL & BRAND TEAM
AGRICULTURE
June 2022 - Today (4 years and 2 months)
Viroflay, France
• Develop Elle & Vire's brand global strategy by defining the key moments and the associated media campaigns
• Build and activate the global digital ecosystem: Data, CRM, Website, Social Media, Influence, Content Creation
• French market lead for digital & communication activations: such as defining our targets, our persona, channels, KPIs, and consumer journey
• Monitor and manage the brand reputation through the customer experience management tool
• Participate in the development of Long-Term Plans, budgets, and the definition of annual category plans for the brand
• Manage the Digital team (a digital marketing assistant and website project manager)
Unilever
E-COMMERCE PORTFOLIO MANAGER: BEAUTY & PERSONAL CARE + HOME CARE
February 2021 - June 2022 (1 year and 4 months)
Rueil-Malmaison, France
• Analyze the market, shopper trends and portfolio performance of our products
• Manage the e-commerce assortment: New offer development and product mix optimization
• Ensure the e-commerce profitability by defining P&L and product mix
• Lead the e-commerce projects launch at the European level
• Coordinate with the supply chain: Sales forecast and optimization of logistical costs
• Train marketing teams on e-commerce and digital subjects
Unilever
DIGITAL MANAGER: BEAUTY & PERSONAL CARE
February 2020 - February 2021 (1 year)
Rueil-Malmaison, France
• Create digital strategies (ePR & Social Media) personalized to the brands
• Manage the selection of influencers, campaign development, content creation and media recommendations: + 50% followers, ROI (+200%, at 3€)
• Analyze digital performances via the KPI definitions and selecting the performance measurement tools
• Launch 1st UL social shopping between LBP & Blissim: reach 3.5M, engagement 7%, conversion 15%
• Oversee community management by training and managing dedicated teams and creating guidelines.