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Beatriz GarciaBG

Beatriz Garcia

Directrice de marque, marcoms plans internationaux

On-demand
Paris, FR
15+ years

Average response time: 1 hour

About Beatriz

Strategic Thinking, Operational Focus.

Beatriz has over 15 years of experience in developing international COMMERCIAL, MARKETING, COMMUNICATION, BRAND PLANS that have provided companies a wide mix of multi-channel activities. Her expertise includes developing specific commercial & marketing initiatives (client acquisition, customer retention, brand awareness) that has helped multicultural companies meet their financial objectives.

KEY SKILL SET
-Strategic, Operational & Digital Focus
-Multi-Channel, Digital, International Marketing & Communication Plans
-Brand Strategy: Market Research, Identity, Value Proposition, Positioning, Promotions
-Web Development & Promotions: SEO, SEM
-External Communication: PR, Media Management, Advertising
-Internal Communications
-Content Strategy & Development
-Creation of Digital Tools: web site, videos, etc..
-CRM, Customer Profiling, Segmentation
-Competitive Research, Market Analysis
-Social Media Strategies
  • French

    Native or bilingual

  • English

    Native or bilingual

Can work on-site
Paris (up to 50km)

Experience

  • OmniLink IM Partners
    Partner
    BANKING AND INSURANCE
    October 2020 - Today (5 years and 8 months)
    Paris, France
    OmniLink IM Partners is an Innovative Growth Accelerator that specializes in fund distribution & capital raising. We provide long-term, holistic, flexible and transparent solutions to local and international Asset Managers, Real Estate & Private Equity firms, to penetrate the European market and raise capital by initiating and building relationships of trust with our network of qualified professional investors. https://en.omnilinkimp.com
  • Engie Hydrogen Business Unit
    Senior Communications Advisor
    December 2018 - Today (7 years and 6 months)
    Paris, France
    ENGIE HYDROGEN BUSINESS UNIT Global Energy Services player, (B2B) Paris, France…………….… (Mission) ..Dec. 2018 to May 2020 SENIOR COMMUNICATIONS ADVISOR (www.engie.com) Key projects in a start-up environment: 1: Organization of key conferences and events, internal communications strategy and action plan. Creation of Intranet, key messages to describe Hydrogen BU Identity, offering + internal promotion. Revamp of company presentation. Creation of 6 educational videos including main achievements video 2019. 2: Management, development of internal news stories. Creation of communication plan for HSE. Worked with HR to define new initiatives to bring to life each business partner as part of Recognition & Rewards program.
  • Novares Group
    Senior Media Communications Manager
    April 2017 - April 2018 (1 year)
    Paris Metropolitan Area, France
    Key projects in a start-up environment: 1: Managed company-rebranding exercise including strategy development, new messaging, value proposition, new images, and implementation in 21 countries. Integration of new brand values into HR policies. Creation of all new communication tools: company web site, new Intranet, new press kit, media briefing, company presentation, CEO & Site Directors presentations, 3 new corporate premium videos. 2: PR & media: Managed internal communications relay network of 45 people. New content generation: creation of intellectual content for news stories, press releases, case studies, for both internal & external audiences. Develop relationships with key media in 21 countries. Tracking & measurement of brand awareness. 3: Definition, implementation of advertising and social media strategy. Management of creative communications output (content, creative and media across all channels) Results: Successful completion of rebranding exercise resulted in harmonizing spirits of 10,000 employees in multiple cultures and increased brand visibility worldwide.

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Education

  • Marketing Certificate, Marketing Management
    University of California, San Francisco
    1993
    Marketing Certificate, Marketing Management
  • Commerce, Communications, Marketing, Fine Arts
    The University of British Columbia
    Commerce, Communications, Marketing, Fine Arts

Skill set (8)

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