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Beatriz Cuesta GonzálezBC

Beatriz Cuesta González

Art Director and Graphic Designer

€250/day
Madrid, ES
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Beatriz

Multidisciplinary graphic designer and art director, specializing in the development of coherent visual concepts and identity systems. My training and approach are fundamentally conceptual, with a solid artistic foundation that guides each project from idea to visual realization. I particularly work on projects related to contemporary art, music, and culture, understanding design as a tool for direct communication with the social and cultural context. I develop visual solutions that combine concept, aesthetics, and functionality, adding value to both brands and creative projects.
  • Spanish

    Native or bilingual

  • English

    Fluent

  • Portuguese

    Fluent

  • German

    Basic

Remote only
Primarily works remotely

Experience

  • Gropius Global Communications
    Art Director
    PUBLISHING
    January 2024 - January 2025 (1 year)
    Madrid, Spain
    Responsible for the conceptualization, development, and visual execution of creative campaigns for social media, ensuring aesthetic coherence and alignment with brand identity. Design of graphic assets for digital environments and development of web projects, collaborating closely with marketing, content, and development teams. Clients from various sectors including hospitality, retail, fashion, construction, real estate, and education.
    Web Design Marketing Social Media Graphic Design Brand Content
  • Galerie Kernweine,
    Assistant Art Director
    CULTURE
    January 2020 - January 2022 (2 years)
    Stuttgart, Germany
    Art direction of exhibitions and publications as an expanded practice, understanding graphic and digital design as a curatorial medium. Each exhibition project involved the creation of a unique visual language that dialogues with the artworks, the space, and the cultural context. Design of print and digital publications that function as an archive, extension, and reinterpretation of the exhibitions.
    Editorial Artistic Direction Digital Communication Social Media Graphic Design
  • Freelance
    Graphic Designer
    CULTURE
    October 2023 - Today (2 years and 10 months)
    Development of visual design solutions for clients across various sectors, encompassing web design, social media content creation, editorial design, album covers, and visual identities. Comprehensive work from conceptualization to final execution, adapting each project to the communication and aesthetic needs of each client.
    Social Media Web Design Editorial Content Marketing Artistic Direction

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Education

  • Professional Master's in Graphic Design and Art Direction
    Trazos, Digital Art School
    2024
    Máster profesional
  • Fine Arts
    Staatliche Akademie der Bildende Künste
    2021

Skill set

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