About Beatrice
English
Native or bilingual
Swedish
Native or bilingual
French
Conversational
Experience
- TIQQESenior Product DesignerRETAIL (LARGE RETAILERS)January 2022 - January 2025 (3 years)Paris, FranceI lead the UX and design strategy for a SaaS portal, for the client MUNTERS, focused on user management and access control. From early discovery through delivery, I work cross-functionally with product managers, tech leads, and end users to shape solutions that drive both efficiency and usability.➔ Owned the full UX strategy for a complex IAM module used by office and field teams, aligning with business goals and technical constraints.➔ Led and co-built a scalable design system in Figma to streamline collaboration across global design and development teams.➔ Ran user interviews and stakeholder workshops to gather requirements and identify pain points, translating them into actionable design decisions.➔ Delivered wireframes, prototypes, and UI aligned with accessibility standards and modular design principles.➔ Helped the team shift toward a more user-centered and iterative process, advocating for continuous feedback and validation loops.
- Stadium GroupUX/UI DesignerE-COMMERCEJanuary 2019 - January 2022 (3 years)SwedenAt Stadium, I owned the UX and UI across three digital products, focusing on conversion, brand consistency, and customer experience across mobile and web. ➔ Defined and executed UX strategies for both the native apps (ios/Android) and e-commerce site, balancing business goals with customer needs.➔ Led A/B testing initiatives that drove measurable improvements in conversion and retention.➔ Facilitated discovery and ideation workshops with stakeholders to align on goals and surface opportunities.➔ Created and maintained a robust design system, ensuring visual and functional consistency across touchpoints.➔ Collaborated closely with developers and product owners, contributing specs, reviewing builds, and validating releases to ensure quality.
- WAYF Creative StudioDigital designerDIGITAL AND ITJanuary 2016 - January 2019 (3 years)SwedenI founded and led a creative studio offering end-to-end design services across web, branding, UX/UI, and marketing. Working with both startups and established businesses, I shaped design solutions from strategy through execution.➔ Led client discovery, design strategy, and delivery across industries including real estate, food, and sustainability.➔ Developed brand identities, UX flows, and responsive interfaces, with an emphasis on storytelling and business alignment.➔ Managed client relationships, budgets, and project timelines, blending creativity with practical execution.➔ Built a network of freelancers and collaborators to scale projects and deliver cross-disciplinary solutions.
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Education
- Bachelor Graphic Design & CommunicationsLinköping Universitet2017Bachelor Graphic Design & Communications
- Certificate Sales and BusinessSchool Great Group2019Certificate Sales and Business