Béatrice L.

A successful project is a meeting point between the client and the graphic designer; when the production is the fruit of dialogue and generates shared satisfaction, as it meets and sometimes even exceeds the initial expectation.

My ambition is to understand the need, to listen to the requirements in order to propose creations that are not only original and lasting, but above all close to the client and accessible to their audience(s). For small structures as well as large ones, I work on all registers of color, typography, and shape to achieve the ideal visual composition, which will combine elegance with approachability.

KNOW-HOW:

> Art direction and creation of your identity projects (logotype), printed materials (stationery, brochures, reports, books, catalogs, etc.) & web (websites, newsletters, etc.)

> Communication consulting and production monitoring: understanding your positioning, identifying the elements that characterize your structure/brand, recommending printing and production techniques.

As a freelancer since January 2010, I respond to diverse projects and have been supporting some clients for several years on projects close to my personal aspirations.