Freelancer profile translated to English.
Back to original languageAbout Béatrice
I support you in strategic thinking and the design of inspiring and effective communication territories, in collaboration with your strategic planning and design teams. Nearly 20 years of experience in communication agencies have given me the keys to collaborate with agility while respecting your processes, particularly in creative development.
I work alongside you to define new positioning (brand platforms, promise, manifesto, etc.) according to your methodology or in co-creation with the advertiser through facilitation of creativity sessions.
I offer you my editorial expertise for the design and writing of your corporate communication materials, your recommendations or strategic notes, as well as all editorial services: definition of editorial line, facilitation of editorial committees, copy editing, content optimization and harmonization...
French
Native or bilingual
Can work on-site
Paris (up to 10km)
Experience
- WellcomEditorial DirectorFebruary 2024 - Today (2 years and 5 months)Paris, France• ● Definition of multi-channel editorial strategies serving business and reputational objectives.• ● Design of annual and CSR reports for international groups (integration of CSRD directives) Coordination between communication departments, subject matter experts, creative, and production teams. Advice to executives and experts on their communications (speeches, editorials, opinion pieces, social media…)
- Altavia CosmicAccount DirectorJune 2011 - April 2021 (9 years and 10 months)Paris, FranceAccounts: Microsoft, Korian, GMF, Cetelem, Amundi, Natixis, Engie, Habitat, Fred…• ● Management of an annual budget of €700 K• ● Definition of brand platforms, content strategies, multi-channel systems.• ● Facilitation of employee focus groups and co-creation workshops on corporate culture.• ● Business development: management and oversight of tenders• ● Direct management of 2 employees• ● Creation and hosting of the podcast La Retail Room.
- Peter PenEditorial ManagerJanuary 2006 - January 2011 (5 years)92100 Boulogne-Billancourt, FranceAccounts: Autorité de la concurrence, Rhodia, GDF SUEZ, OFI Asset Management, ADP, APHP, Cartier…• ● Design of internal magazines, annual and CSR reports, consumer magazines.• ● Operational management: project monitoring, deliverable quality, schedules, service provider coordination, financial monitoring, and project profitability optimization.
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Education
- Graduate of IEP Paris, MarketingSciences Po2003Diplomee de l'IEP Paris, Marketing
- Bachelor's Degree, Political ScienceUniversité Panthéon Assas (Paris II)2001Licence, Sciences Politiques