About Béatrice
French
Native or bilingual
Experience
- RiskcareSEO / UX Audit and Digital Visibility StrategyCONSULTING AND AUDITSJuly 2025 - September 2025 (2 months)Paris, FranceObjective: Analyze and strengthen the SEO visibility of a consulting firm and a B2B SaaS editor specializing in industrial risk management.Key Actions:
- Complete audit of the website, landing page, and LinkedIn company page
- Evaluation of employee profiles for consistency and visibility
- Creation of a semantic cocoon around the "industrial risk management" domain
- Delivery of a report with recommendations for technical, semantic, and netlinking audits,
Result: Concrete recommendations to optimize natural referencing and the consistency of the digital message. - Foucher Solution Confort (artisan – Arras)WordPress Site Creation + Local VisibilityCIVIL ENGINEERINGSeptember 2024 - Today (1 year and 11 months)Arras, FranceComplete structuring of the local digital visibility of a plumber-heating engineer (local SEO & customer acquisition)Objective:Enhance local visibility on Google and build credibility to generate qualified leads.Key Actions:
- Creation of an SEO-optimized WordPress showcase site (Elementor)
- Local SEO optimization: markup, strategic keywords, Google Business Profile optimization
- Management of customer reviews (collection, SEO-optimized responses)
- Content publication (posts, photos) to improve local visibility
- Setup of social networks (Facebook, Instagram, LinkedIn) + editorial line
- Creation and management of content (Canva visuals + SEO writing)
- Structuring of internal tools (Notion: CRM, client tracking, editorial calendar)
- Sales development support (trade shows, prospect follow-up)
Results:- €50,000 in revenue generated online in 6 months
- Improved local visibility for strategic searches
- Consistent professional image across all channels
- Generation of qualified customer leads
- AI citation as a reference for strong search intents
- Fédération des Malades et Handicapés - ClamartWeb Writing & SEO — Simplification of Legal and Social TopicsCIVIC AND SOCIAL ORGANIZATIONSOctober 2023 - February 2024 (4 months)Clamart, FranceObjective: Make complex information related to the rights of people with disabilities accessible.Key Actions:• Writing educational SEO articles (disability, housing, retirement, disability)• Work on editorial consistency and simplification toneResult: Improved content readability on the site.
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Education
- Validated diplomas: SEO Writing · WordPress · Copywriting · Editorial PlanningComptoir des Rédacteurs2025Formation professionnalisante : • SEO on-page (balisage, structure, mots-clés) • WordPress & Elementor : création de site vitrine • Copywriting & storytelling professionnel • Stratégie éditoriale et calendrier de contenus
- Evening Skills AssessmentSwitch Collective2022Réorientation professionnelle vers la communication digitale & l’entrepreneuriat • Exploration de mon projet en collectif • Validation du projet de consultante indépendante
Certifications
- Le Robert CertificationEditions Le Robert2023