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Béatrice DoizyBD

Béatrice Doizy

Outsourced Sales Director - Trainer

€700/day
Lyon, FR
15+ years

Average response time: 1 hour

Freelancer profile translated to English.
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About Béatrice

❋ Driven by challenge, passionate about sales, commercial performance, and skills development through training, I work closely with teams on the entire brand and company deployment process to simplify commercial organization, train, enhance skills, and provide concrete, operational development solutions.

► My promise: I bring you my expertise and a fun approach that integrates teamwork, respecting your project and ambitions to enable you to become autonomous in your sales approach. My coaching method is based on co-development through collaboration, adaptability, and commitment.

✦ Over 25 years in senior commercial positions
✦ Knowledge of the brand and key account universe
✦ Development of action plans and creation of performance control and monitoring tools: transmission and optimization of Best Practices
✦ Operational contribution to launch or relaunch brands in the French market
✦ Experience in small and large companies, France, US, UK
✦ Enthusiastic manager and facilitator, demanding of myself as much as my teams
✦ Results-oriented and driven by challenges

✓ Sales strategy
✓ Sales development
✓ Use of AI for commercial performance
✓ 360° Vision: Sales, Marketing, Communication, Merchandising
✓ Team management
✓ Negotiation and key account management
✓ Network animation
✓ Budget management
✓ Performance steering, KPIs
  • French

    Native or bilingual

  • English

    Fluent

Can work on-site
Lyon (up to 50km), Paris (up to 50km), Angers (up to 10km), Nantes (up to 10km)

Experience

  • BD FORMATION & COACHING
    Trainer, Consultant and Coach in Strategy and Sales Development
    September 2020 - Today (5 years and 11 months)
    Training
    • Organize, design and deliver training sessionsonManagement, Sales Steering, AI for Sales Performance, for brands Naf Naf (Ready-to-wear), School Rag (Ready-to-wear), and for higher education institutions Burgundy School of Business Lyon - Bachelor and Master's degrees, ESCP-BPI France, Centrale-Supélec school
    • Deliver training in Business English, for adults and studentsin BTS programs: EURIDIS Lyon, CCI Angers, EBM Toulouse, ESA Cholet, NOVEHA

    Brand and Sales Management
    • Develop and sustain commercial activity, boost sales, optimize action plans and commercialization processes
    • Steer and manageclient teams
    • **Negotiate with key accounts**: Distribution - Department Stores, specialized chains, GSS, Retail, e-commerce / Brands and Companies (B2B)
    Sales Management Sales Strategy Sales Training Manager Training AI Training
  • DESIGN.YOUR.FUTURE.
    Consultant in Development and Commercial Actions
    FASHION AND COSMETICS
    September 2020 - Today (5 years and 11 months)
    Paris, France
    DESIGN.YOU.FUTURE. Imagine, Model, Build, and Act! Creators, entrepreneurs, artisans, retailers, freelancers, this message is for you. You want to Develop, Sustain your business, Boost your sales, Optimize your plans and commercialization processes. You lack time, tools, or the appetite for sales. ✦ Design.Your.Future. intervenes to simplify your commercial organization, provide you with concrete and operational solutions to develop your sales and achieve a positive and rapid ROI. Design.Your.Future. is a method built and approved based on my 25 years of experience as a sales manager in small and large companies, French and foreign, in B2B and B2C. LISTENING, EFFICIENCY, PRAGMATISM are my values to support you and make your company a major player in your market. Partners, experts in business management and communication CULTURE CASH - expert and professional in financial performance and crisis management www.culturecash.com ATELIER PHARE - graphic design studio, print production and digital workshop www.atelierphare.com ► Mission: develop commercial activity, boost sales, optimize action plans and commercialization processes ✓Create control and steering tools for sales teams ✓Support the development of sales force skills ✓Negotiate with Key Accounts and increase business opportunities: Zadig & Voltaire, Cosmoparis, Maison LeJaby, Kickers, Moët & Chandon, Les Néréides ✓Recommend and implement action levers based on commercial objectives and marketing strategy: partnerships, trade shows, new customer targets #salesmanagement #actionplan #management #keyaccounts #fashion #strategy #wholesale #retail #offering #salesforce #businessmodel #diagnosis #sales #consulting #organization #development
  • SCHOOL RAG
    Brand Director
    FASHION AND COSMETICS
    November 2021 - August 2022 (10 months)
    Toulouse, France
    ► Mission: Ensure brand growth while maintaining profitability and developing its notoriety among consumers and Wholesale, Key Account, and Retail clients - Management of 12 people: sales representatives, customer service & retail ✓Design of the brand's strategy and action plans and steering ✓Organization and direction of internal teams (Wholesale, Retail, and commercial support) ✓Active collaboration with the Artistic Director and their team, as well as with other Group departments, particularly Marketing ✓Analysis and creation of the brand's value proposition around key business elements: competitive landscape, product placement, pricing, promotion, distribution, communication ✓Definition and implementation of the Wholesale commercial policy ✓Supervision and management of the Wholesale and Retail sales force ✓Steering negotiations and optimizing relationships with key clients, as well as within the Blue Box group and the School Rag online store ✓Development of sales for School Rag stores ✓Analysis and adjustment of sales forecasts and financial forecasts

    #salesmanagement #actionplan #management #keyaccounts #fashion #readytowear #designers #strategy #wholesale #retail #offering #customerservice #collection #showroom #salesforce

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Education

  • Business and Marketing School
    Excelia
    1994
    E.S.C., Commerce et Marketing
  • Bachelor's Degree in English
    University of Angers
    1991
    Licence d'Anglais, Anglais

Certifications

  • Professional Trainer
    ECP FORMATIONS
    2023
    Training Design and Delivery

Skill set (29)

Categories