Freelancer profile translated to English.
Back to original languageAbout Beatrice
With over 15 years of experience in strategic and digital communication, I have solid expertise in enhancing brands for diverse audiences. My international and entrepreneurial experience has taught me to be agile and effective in staying current with new public usage patterns.
Communications Directorpassionate about innovative communication and brand strategies. đź’ˇMy goal?To make brands shine by creating engaging and differentiating experiences.
🎯Key Skills:
đź“Ś Brand strategy & storytelling
đź“Ś Digital marketing & social media
đź“Ś Influence & press relations
đź“Ś Community management & engagement
đź“Ś Partnerships & events
Digital Communication Consultant,I support brands in their digital transformation by creating impactful and engaging online experiences.
đź’ˇMy approach?Combining design, performance, and storytelling to transform every web project into a powerful lever for growth and visibility.
✨Key Expertise:
âś” Brand strategy & positioning
âś” Branding & visual identity
âś” UX/UI Design & web design
âś” E-commerce & conversion optimization
âś” SEO, social media & digital marketing
French
Native or bilingual
English
Native or bilingual
Can work on-site
Paris (up to 20km)
Experience
- Flaneurz (Groupe Portalp)Communications DirectorRETAIL (SMALL BUSINESS)January 2022 - December 2024 (2 years and 11 months)FranceDevelop and implement the omnichannel communication strategy:Communication & branding strategy; Digital marketing & social media; Influence & press relations; Strategic partnerships & visibility; Budget; Reporting, ... +50K engaged followers on social media, press coverage in 10+ specialized media outlets, 30% increase in sales in 8 months
- SoBabsh CommunicationsFounder & ManagerCONSULTING AND AUDITSJanuary 2014 - March 2022 (8 years and 2 months)FranceSupport brands/entrepreneurs in creating and optimizing their digital presence:Brand strategy & positioning; Branding & visual identity; UX/UI Design & web design; E-commerce & conversion optimization; Digital strategy and acquisition; SEO, social media & digital marketing; Team management, ... Average increase of +60% in organic traffic, 30% improvement in e-commerce conversion rates - S.T. Dupont, ROSA Group, startups, Renault Group
- FreelanceDigital Communication ConsultantPRESS AND MEDIAJanuary 2011 - December 2013 (2 years and 11 months)England, United KingdomCreate and optimize visual identities, communication materials for brands:Branding & visual identity; Creation of graphic charters & guidelines; Communication materials (print & digital); UX/UI Design & creation of showcase websites; Content strategy & visual storytelling, ... Creation of +50 visual identities, redesign of +30 websites, +70 communication materials designed for # brands.
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Education
- Master 2CELSA - Sorbonne Université2011Communication des organisations (IA, responsabilité sociale des entreprises, diversité, interculturalité…)
- Diploma of International BusinessLeeds Beckette University1993Management, Marketing, HR, IT