Freelancer profile translated to English.

Description

In my professional career, I have gained extensive international experience in the development and implementation of communication and marketing strategies. I was responsible for both the strategic planning and the complete operational implementation of campaigns – from conception through target group approach to success monitoring.

Industry field of expertise

Languages

German
Native or bilingual
English
Fluent

Workplace preferences

Remote only

Primarily works remotely

i+m Naturkosmetik Berlin GmbH
Head of PR / Cooperations / Events
January 2018 - February 2024 (6 years and 1 month)
Berlin, Germany
Strategic PR Planning and Media Relations

Conception and realization of PR campaigns
Development and distribution of press releases and press samples
Building and maintaining a press distribution list as well as organization and execution of press trips
Organization and coordination of interviews and press conferences
Organization and execution of press and blogger events
Monitoring & analysis of media coverage
Sales communication (dealer information, presentation, and newsletter)
Classic and Online Marketing

Conception and realization of marketing campaigns
Development and execution of online shop campaigns, advertorials, contests, and sweepstakes
Initiation and implementation of sponsorships, traditional and digital cooperations
Event Management

Conception and execution of events
Conception, realization, and execution of the event series “Meins, deins, nix mehr – der nachhaltige Filmsalon” in cooperation with Bio Company & Höfe Kino
Conception and moderation of panel discussions
Conception and coordination of the construction of the company's own trade fair stand
Agile Team Management

Team building measures and team events: Promoting social interaction and communication within the team
Team coaching and team training: Supporting teams in their development and promoting agile working methods
Team development: Long-term processes for improving team dynamics.
Process analysis: Identifying and improving workflows
Monkeytown Music GmbH
Head of PR
July 2014 - May 2017 (2 years and 10 months)
Berlin, Germany
Strategic PR Planning and Media Relations & Merchandise

Development and implementation of PR strategies for labels & artists
Distribution of press releases and digital and physical press samples
Building and maintaining a press distribution list as well as organization and coordination of interviews
Creation and maintenance of social media content for labels and partly for artists
Monitoring & analysis of media coverage
International tour support
Recruiting, onboarding, and managing assistants and interns
Project management of merchandise production
Carhartt Work In Progress
Head of PR
January 2010 - December 2012 (2 years and 11 months)
Berlin, Germany
Strategic PR Planning and Media Relations

Conception and realization of international PR campaigns
Europe-wide management of PR agencies and identification of relevant target groups and communication channels
Building and maintaining a press distribution list (journalists, bloggers, and influencers) as well as creation and distribution of press releases, samples, and other communication materials
Coordination of press days and media events
Monitoring & analysis of media coverage
Recruiting and managing assistants and interns