Freelancer profile translated to English.

Description

🎯 Marketing & CRM Strategy Consultant | Expert in Brevo, Klaviyo & ActiveCampaign

Need to transform your database into a growth engine?

Specializing in the Fashion, E-commerce, Retail, and Health sectors, I help brands create high-impact CRM and marketing strategies. My approach combines analytical rigor with customer experience to maximize your retention and ROI.

More than just an executor, I am your partner in building seamless and automated customer journeys.

🚀 My Areas of Expertise:

CRM & Automation Strategy: Audit, segmentation, and deployment of complex flows on Brevo, Klaviyo, and ActiveCampaign. Goal: the right message, at the right time.

Customer & Patient Journey Experience: Journey mapping (e-commerce, retail, health) to boost LTV (Lifetime Value) and trust.

Digital Growth: Optimizing your conversion funnel (Emailing, Social Ads, SEO) and managing 360° marketing projects.

🛠 Technical Stack:

CRM: Klaviyo, ActiveCampaign, Dynamics 365, Odoo.

Acquisition & Data: Meta Ads, Google Analytics, Google Ads.

Organization: Notion, Monday, Typeform.

✨ Why Me?

I master both the nuances of Fashion/Lifestyle (image, emotion) and the requirements of Health/E-learning (trust, pedagogy). I deliver tailor-made, structured, and directly actionable solutions.

Ready to accelerate your growth? Let's discuss your project! 🚀

Industry field of expertise

Languages

French
Native or bilingual
English
Native or bilingual
Spanish
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

Freelance
Marketing Manager · Multi-sector · France & international (remote)
HEALTH AND WELLNESS
April 2025 - Today (1 year and 4 months)
Long-term assignment · Medical sector, Switzerland

Goal: Implemented local marketing and communication strategies across 115 clinics in Europe to strengthen brand visibility, activate the therapist network, and increase qualified patient flow → +34% patient engagement in 6 months

● Animate and engage the therapist network (webinars, newsletters etc.) +28% event attendance
● Coordinate initial and ongoing training programs
● Organize local patient events (Posture Days, mini-assessments)
● Develop local partnerships (health, sports, corporate)
● Enhance local and digital visibility of clinics (115 clinics in Europe) +18% digital visibility (organic + social)

Short/mid-term projects · Various clients
SEO blog content: semantic audits, search-intent writing, internal linking
Multi-sequence email campaigns: segmentation, A/B testing, open & click-rate optimisation
Google Ads (Search & Display): campaign setup, bid management, ROAS optimisation
Digital Communication Web Marketing Strategy Social Media Content Marketing E-learning
Raise Agency
CRM & Loyalty Program Manager
E-COMMERCE
January 2024 - February 2025 (1 year and 1 month)
Lead retail loyalty programs: Launched and scaled the MyFid app for brands like Etam, Promod, Okaïdi, Monoprix, and more, driving customer loyalty through personalized experiences.
Enhance customer experience:Oversaw the La Carte Fid program, using data to create tailored loyalty strategies that increase retention and engagement.
CRM integration & automation: Managed CRM tools and email automation, streamlining processes to deliver personalized, data-driven communications.
Team leadership: Built and led Customer Service teams for La Redoute, TADAM, Monoprix, and Carte Fid, ensuring exceptional service and operational efficiency.
Data-driven insights: Developed dashboards to track program performance and customer satisfaction, driving continuous improvement.
Bagatelle Mall, Ascencia Group
Marketing Manager
December 2022 - December 2023 (1 year)
Mauritius
• Implement a new marketing strategy aligned with the mall's objectives
• Plan & execute advertising and promotional campaigns to increase sales
• Plan the marketing budget and key performance metrics
• Conceptualize & coordinate events within the mall premises
• Collaborate with tenants & partners to create compelling event concepts.
• Property management responsibilities; mall check-up & reporting safety, mall's infrastructure, visitors' feedbacks & tenant's issues