Freelancer profile translated to English.

Description

Digital Acquisition expert for over 13 years, I assist companies in managing complex and ROI-driven media strategies. Former Head Of Acquisition in a Scale Up and Traffic Manager for major accounts, I am accustomed to managing and optimizing large budgets exceeding €4M for international brands like Air France, Air France Holidays, Transavia Holidays, Emirates Holidays, and French brands like Groupama or Seloger.com.

My added value lies in the combination of a full-funnel and multi-lever strategic vision, a perfect mastery of media buying platforms, and an advanced technical understanding of analytics and feed management tools.

Why work with me?

Whether you are a small structure, a start-up in the scaling phase, or a large group, I bring you the rigorous management inherited from the Travel Tech universe. My approach is focused on continuous CPA optimization and automation. My goal: to increase your profitability!

Ready to take your Acquisition to the next level? Let's discuss your objectives.

Languages

French
Native or bilingual
English
Fluent
Spanish
Fluent

Workplace preferences

Remote only

Primarily works remotely

Perfectstay - Travel Tech Scale-Up #FT120
Acquisition & Analytics Manager
January 2022 - Today (4 years and 7 months)
📈 Transition to a strategic and cross-functional role, integrating analytics, SEO, and international consulting. Management of up to 5 experts.
Development of a full-funnel strategy; creation and management of multi-lever paid media acquisition plans. Budget of +€4M/year for brands: Air France Holidays, Transavia Holidays, and Emirates Holidays. Supervised levers: SEA, Social, Email Marketing, Affiliation, Display, Retargeting. Conception of strategic campaigns including visual identity creation. ROAS >7 achieved through a strategy combining AI, automation, and Test & Learn. Definition and execution of a 2-phase SEO strategy. Semantic audit and technical overhaul, then automation of landing page creation via AI. Analytics Overhaul: GA4 migration, tracking, tagging plan, server-side, dashboards. Strategic consulting for Turkish Airlines Holidays and Saoudia Airlines Holidays.
Paid Media Strategy Team Management Google Analytics 4 Social Ads SEA Google Ads
Perfectstay - Travel Tech Start-Up
Acquisition Manager
January 2018 - January 2022 (4 years)
🚀 Launch of brands and construction of a Growth acquisition strategy. Management of up to 4 experts.
Creation of the strategy and management of multi-lever paid media acquisition plans. Budget of +€2M/year for brands: Air France Holidays, Transavia Holidays, and Emirates Holidays. Supervised levers: SEA, Social, Email Marketing, Affiliation, Display, Retargeting. Creation and development of visibility on the audiences of our partners Air France, Transavia, and Emirates (Email, Website, App). Implementation of workflows, processes, and performance monitoring tools. ROAS >5 through a data-driven approach and a Test & Learn strategy.
Air France
Social Media Traffic Manager
January 2015 - January 2017 (2 years)
🛠 Setup and monitoring of 150 campaigns/month in 60 countries and 35 languages.
Levers: FB, IG, LinkedIn, and Twitter with a budget of >€2M/year (+400% in 3 years). Test & Learn Strategy: continuous optimization of campaigns, targeting, and content. Reporting: creation of performance monitoring dashboards. AO and integration of a campaign management tool, Adphorus. Automated dynamic retargeting via DAT. Results: CPA -57% Recruitment and training of a Media Buyer. Awareness of internal teams on media buying.