Freelancer profile translated to English.

Description

Hello, I am Bas, an experienced CRM and Marketing Analytics Consultant with over 18 years of experience helping companies optimize their customer relationships and transform data into strategic insights. My expertise lies at the intersection of technology, marketing, and business intelligence, enabling me to strengthen customer centricity and improve processes.

Over the years, I have worked with a wide range of CRM systems such as Salesforce and Microsoft Dynamics. I have experience using and configuring marketing automation on these platforms to streamline the customer journey and gain valuable insights from customer data. Additionally, I have extensive experience with data analysis tools like Power BI and Adobe Analytics, with which I translate customer data into clear, actionable insights for better decision-making.

What sets me apart is my ability to think both strategically and practically. I enjoy diving deep into data to understand customer behavior. Whether it's making customer segmentation understandable, optimizing marketing campaigns, or implementing data-driven solutions, I am always focused on delivering qualitative insights and maximizing the value of customer data.

Industry field of expertise

Languages

Dutch
Native or bilingual
English
Fluent
German
Basic

Workplace preferences

Can work on-site

Nunspeet (up to 50km)

Windesheim
Strategic Advisor & Product Owner | CRM & Data-Driven Working
EDUCATION AND E-LEARNING
September 2021 - November 2023 (2 years and 2 months)
Zwolle, Netherlands
In the role of strategic advisor, I was responsible for developing a vision for CRM and the use of data to promote a data-driven organization. Additionally, in the role of CRM Product Owner, I was responsible for the management and further development of the CRM system (Microsoft Dynamics) and providing support to the organization from the CRM team.
Marketing Analytics Marketing Automation Customer Loyalty/ Retention Customer Relationship Management (CRM) CRM Strategy
The Affiliator
Owner
CONSULTING AND AUDITS
January 2014 - Today (12 years and 5 months)
Nunspeet, Netherlands
Consultancy in CRM and (Marketing and Sales) Data Analysis. What sets me apart is my ability to think both strategically and practically. I enjoy diving deep into data to understand customer behavior. Whether it's making customer segmentation understandable, optimizing marketing campaigns, or implementing data-driven solutions, I am always focused on delivering qualitative insights and maximizing the value of customer data.
Customer Segmentation and Analysis Customer Loyalty/ Retention Customer Relationship Management (CRM) Marketing Automation Marketing Analytics
CEWE Stiftung & Co. KGaA
CRM Manager
E-COMMERCE
August 2013 - September 2021 (8 years and 1 month)
Nunspeet, GE, Netherlands
For the BeNeLux office, I was responsible for the development of CRM policy and the realization of all CRM activities, including the implementation of new concepts for customer and revenue growth. Through analysis, reporting, and interpretation of customer behavior and marketing/product performance, I provided input to internal and external (international) stakeholders to optimize marketing and sales activities for effectiveness and efficiency.
Customer Loyalty/ Retention Customer Segmentation and Analysis Customer Relationship Management (CRM) Marketing Automation Marketing Analytics