About Bastien
French
Native or bilingual
Experience
- Freelance - Google AdsGoogle Ads / Adwords / Sea Expert • Audit, Creations & Optimizations | TrainingDIGITAL AND ITApril 2023 - Today (3 years and 4 months)Paris, France🎯 Targeted advertising strategy with Google Ads to maximize your online visibility and boost your sales.📈 Performance tracking and analysis with Google Analytics for data-driven decisions.🔝 Daily optimization of Google Ads campaigns: Search, Display, YouTube, PMax for consistently high performance.🔖 Implementation of tags and advanced tracking with Google Tag Manager for precise monitoring of your Google Ads campaign performance.📊 Customized reports and strategic advice to optimize your advertising investments and improve your return on investment.
- YcorSEA / Google Ads Team LeaderDIGITAL AND ITJuly 2016 - March 2023 (6 years and 8 months)Île-de-France, France- Management and leadership of the acquisition team (7 traffic managers)- Strategic development of Google Ads / SEA acquisition levers- Operational management of Google Ads campaigns (Search, Display, Gmail, YouTube, Shopping) - Managed revenue of €1.5M- Guarantee of quality and performance for the Google Partner Premier service- Setup of tracking tools (via GTM - Google Tag Manager)- Optimization of technical solutions/tools- Management Tools: Google Ads, Google Analytics, GA4, Google Editor, Google Data Studio, LookerStudio, SalesForce, Odoo
- PublicisSEA / Google Ads Project ManagerDIGITAL AND ITJuly 2015 - July 2016 (1 year)Île-de-France, France- SEA: Creation, management, and optimization of Google Ads campaigns with a focus on ROI. (prospect recruitment, customer loyalty, brand awareness development, revenue, ...)- Management of Display, YouTube, Remarketing, Shopping, RLSA campaigns- KPI analysis, SEM action reporting, and budget development- Setup of tracking tools- Sales team training (strengthening Marketing and Sales synergy)- Participation in the evolution of the offering and its processes.- Management Tools: Google Ads, Google Analytics, Google Editor
Reviews
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Education
- Master of Mass CommunicationPôle Paris Alternance (PPA) - Paris Graduate School of Management2013Master 2, Marketing et Communication, E-Business
- Bachelor's degree, Marketing and CommunicationPôle Paris Alternance (PPA) - Paris Graduate School of Management2011Bachelor's degree, Marketing et Communication
Certifications
- Google Ads Certification for Shopping AdsGoogle Ads
- Google Ads Video Advertising CertificationGoogle Ads