Freelancer profile translated to English.
Back to original languageAbout Bastien
For over 15 years, I have been supporting my clients from the conception of their Social Media strategy to the daily operational management of their social networks.
→ Strategic recommendations for your social media presence
→ Content conception and writing
→ Operational Community Management
→ Statistical analyses & insights, performance reports
→ Targeted advertising (Social Ads) on Meta, Linkedin, Tiktok
I have also been a trainer in Social Media & Digital Marketing since 2014.
French
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 50km)
Experience
- Live NationSocial Media & Community ManagerENTERTAINMENT AND LEISUREFebruary 2020 - Today (6 years and 4 months)Paris, France→ Lollapalooza Paris (Since 2020)Social Media Communication (Instagram, Tiktok and Facebook) for the Lollapalooza Paris festival. 130,000 festival-goers in 2022 (2 days), 170,000 in July 2023 (3 days), 160,000 in July 2025 (3 days).→ Oberkampf Music Festival (Since 2024)In charge of Social Media Communication (Instagram and Facebook) for the Oberkampf Music Festival, 3 days of pop-rock-folk at Nouveau Casino and Quartier Général (Paris 11th).→ Platform (Since 2024)Social Media Communication for Platform, Live Nation's hip-hop and R&B residency at La Place.→ Comedy Stop Paris (Since 2024)Management of the Instagram account for Comedy Stop Paris, the best of English-language comedy in its original version.→ Vybe Festival (2024)Community Management for Xmas Vybe, an afrolove, zouk & more festival, on December 20, 2024, at Accor Arena.
- Terre SauvageSocial Media StrategistPRESS AND MEDIAApril 2025 - June 2025 (2 months)Paris, FranceDevelopment of the new strategy, editorial line, and visual identity (with a freelance art director) for Terre Sauvage and Alpes Magazine, historical magazines focused on photography and wildlife, which finally wanted to seriously invest in social media.→ Definition of priority target audiences and social platforms to invest in→ Development of the editorial line: frequency, themes, formats→ Creation of adaptable templates on Figma in collaboration with the art director→ Writing of a complete editorial calendar in June before handover to the current CM
- Formation et CoachingTrainer and Teacher in Social Media and Community ManagementSOCIAL NETWORKSSeptember 2014 - Today (11 years and 9 months)Paris, FranceSince November 2014, I have been conducting Social Media training sessions and one-off interventions in various schools and professional training institutions. I can also provide customized individual training and conduct corporate training.→ IMCI — "Community Manager" Training (since 2015)Trainer in Social Media Strategy, Content Creation, Social Ads, Wordpress.→ NAÏAS — "Digital Marketing" Certification (since 2015)Trainer in Social Media Strategy and SEO Writing within this intensive 5-week certification, offered to adults in career transition, marketing executives, or project leaders. Training provided in Paris, Lyon, Bordeaux, Lille, and Nantes.→ ESG / HETIC — "Social Media Strategy" Course (from 2016 to 2024)12-hour to 3-day interventions for Master's and MBA students in Web Marketing and Communication at both schools, focusing on brand engagement issues on social networks and brand content. Project follow-up and coaching usually conclude these courses.→ WEBSTART — "Community Management" Training (from 2015 to 2017)Lead instructor and coordinator for the one-year training program specializing in Community Management. A comprehensive curriculum that delves into Marketing, Internet Law, Trends, Graphic Design, and Journalistic Writing in both French and English.
Reviews
Emmanuel
FORMABIS - DIGITAL LEARNING
Reviewed on 9/9/2016
Very satisfied with the work done by Bastien! He has a perfect mastery of marketing strategies on Social Networks. Bastien perfectly understood my needs and delivered the expected service, I highly recommend him!
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Education
- Master of Arts in Culture and Web ProfessionsUniversité Paris-Est Marne-la-Vallée2011Formation en alternance spécialisée dans la gestion de projets web, la sociologie des usages et les langages de programmation pour le web. Réalisation de "My Social Band", un prototype de social-game musical utilisant le graphe et les interactions de Facebook, projet ayant reçu les félicitations du Jury. Rédaction et validation d'un mémoire de recherche : « Le web comme tremplin pour les artistes de demain ».
- Bachelor of Arts in Information and CommunicationUniversité Paris 3 Sorbonne-Nouvelle2009Histoire et sociologie de la communication, rédaction journalistique, métiers de l'audiovisuel.