Freelancer profile translated to English.
Back to original languageAbout Bastien
🥇 +250 projects completed, +90 clients supported — WordPress, SEO, and maintenance for all types of sectors.
I am the expert who codes AND ranks: no need to juggle between a web developer and an SEO consultant, I handle both with a global vision of your online visibility.
My Master's degree in Digital Marketing brings a strategic dimension that most developers lack — I think about your web projects with a marketing logic from the start.
I have worked with lawyers, doctors, sports coaches, artisans, e-commerce businesses, agencies, training organizations, schools, service providers, associations, and many others. From B2B to B2C, from local to national — I adapt to every sector and every target audience.
🛠️ WordPress
- Creation of showcase & e-commerce sites
- Redesign of existing sites
- Page optimization (SEO + conversion)
- Site structure & architecture
- Custom plugin development
- Elementor & WooCommerce integration
- WordPress client training
📈 SEO
- Complete audit (technical, content, authority)
- Keyword strategy & semantic cocooning
- On-page & technical optimization
- Optimized content writing
- Link building
- Monthly monitoring & reporting
🔧 WordPress Maintenance
- Monthly subscriptions
- Updates & security
- Automated backups
- Dedicated technical support
- Monitoring & performance
What sets me apart: some of my clients have multiplied their traffic by 12 in less than a year. A well-built site is already 50% of SEO — I think about both together from the start.
🌐 Find my work at bastien-nicolas.fr
📩 A web or SEO project? Contact me, I respond within 24 hours.
French
Native or bilingual
English
Fluent
Spanish
Conversational
Can work on-site
Paris (up to 50km), Marseille (up to 50km), Lyon (up to 50km), Avignon (up to 50km), Bordeaux (up to 50km)
Experience
- Jakin BoazE-commerce Website Redesign WordPress + SEO Strategy | Masonic Shop CONTEXT & OBJECTIVESCULTURESeptember 2025 - Today (9 months)Paris, France
CONTEXT & OBJECTIVES
- Complete redesign of a WooCommerce e-commerce site on Elementor Pro
- Restructure the product catalog according to SEO logic and search intent
- Modernize the site's image considering a mature and demanding target audience
- Implement a long-term SEO strategy to dominate Masonic searches
TECHNICAL ACHIEVEMENTS
- Complete redesign of the interface on Elementor Pro, modernized and adapted to the target audience
- Full restructuring of the WooCommerce catalog with creation of new categories based on keyword research
- Product import/export via CSV, cleaning and reorganization of the product database
- Customer database export and management
- Pricing system by role (professional / individual)
- Custom category filter plugin to facilitate catalog navigation
SEO STRATEGY
- Complete technical and semantic SEO audit
- In-depth study of keywords in the Masonic sector
- Category architecture built according to strategic keywords
- Long-term SEO strategy currently being deployed
RESULTS
- Catalog fully restructured and optimized for search engines
- Modernized site, consistent with the target audience's expectations
- Solid SEO foundation laid for organic growth
- Feltesse & ZanattaShowcase Website Redesign WordPress + SEO Strategy | International Law FirmLEGALAugust 2025 - Today (10 months)Paris, France
CONTEXT & OBJECTIVES
- Complete redesign of the showcase website for a Parisian law firm with an international reach
- Modernize the image to reflect their high-end positioning and overseas expertise
- Development of 3 custom WordPress plugins for complete content autonomy
- Implementation of a long-term SEO strategy to dominate competitive legal searches
TECHNICAL ACHIEVEMENTS
- New modern and professional design on Elementor Pro
- Clear presentation of expertise (criminal law, business criminal law, immigration law)
- Highlighting the international dimension, distinctions, and overseas expertise
- Responsive mobile site, SSL secured, performance optimized
3 CUSTOM PLUGINS
- Team: Complete management of lawyer profiles (photo, customizable badge, distinctions, individual press) directly from the back office
- Press & Media: Add and manage press articles about the firm autonomously
- Legal Resources: Library of downloadable legal PDFs, managed autonomously
SEO STRATEGY
- Complete SEO audit and competitive analysis of positioned firms
- In-depth keyword research in the legal sector
- Site architecture built according to expertise, target audience, and strategic keywords
- 4 optimized blog posts per month + targeted link building strategy
RESULTS
- 3 custom WordPress plugins delivered in a single project
- Firm 100% autonomous in content management without relying on a developer
- Solid SEO architecture established for sustainable organic growth
- La Maison PropreE-commerce Website Redesign WordPress + SEO Strategy | Cleaning Products & ServicesRETAIL (SMALL BUSINESS)March 2025 - Today (1 year and 3 months)Paris, France
CONTEXT & OBJECTIVES
- Complete migration from PrestaShop to WordPress/WooCommerce
- Total redesign of the e-commerce user experience
- Development of a custom WordPress plugin for instant quote requests
- Implementation of a long-term SEO strategy to boost organic traffic
TECHNICAL ACHIEVEMENTS
- Full migration of the e-commerce store with the entire product catalog
- Modern new design, reflecting a high-end positioning
- Optimized WooCommerce architecture (smooth cart, secure payments, stock management)
- Responsive mobile site, SSL secured, performance optimized
"INSTANT QUOTE" PLUGIN "PERSONAL SERVICES"
- Development of a custom WordPress plugin for online quote requests
- Simple and fast form for home cleaning services
- Automatic calculation and display of the 50% tax credit
- Integration of the URSSAF immediate advance system
- Full compliance with personal services regulations
SEO STRATEGY
- Complete SEO audit (technical, content, authority)
- Keyword research & semantic cocooning construction
- Optimization of service pages and archive pages
- Production of 4 optimized blog posts per month
- Targeted link building strategy
- Monthly monitoring & Google Search Console reporting
RESULTS
- 🚀 ×12 organic traffic in less than a year
- Store migrated without data loss or service interruption
- Positioning on strategic keywords in the sector
Reviews
X
Xavier
AJF solutions services
Reviewed on 4/8/2025
Thank you very much to Bastien for his efficiency and the quality of his work. I highly recommend him for website creation and SEO. Our collaboration doesn't end here.
Jean-Côme
Assurêka
Reviewed on 2/28/2025
I recently hired Bastien to create the WordPress website for my brokerage firm, and I couldn't be happier with his work. From the start, he met the agreed deadlines and was always available to answer my questions and requests, usually within half an hour.
His professionalism and expertise in web development made all the difference. Bastien understood my needs and proposed suitable solutions, while also bringing his creative touch.
I would like to thank him for his excellent work and wish him great success in his career. I am convinced that with his skills, he will attract many clients. I highly recommend Bastien to anyone looking for a reliable and talented developer!
Recommendations
VA
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Education
- Master's Degree in Digital Marketing Expert — Bachelor's +5 Specialization in Web Development & Digital StrategyIcadémie2023Développement web : CMS, WordPress, HTML, CSS, interfaces responsive Création et intégration de sites WordPress sur-mesure Stratégie SEO/SEM, marketing de contenu, email marketing UX/UI Design et principes de design thinking Analyse de données et optimisation de l'expérience client Gestion de projets digitaux de A à Z
- Professional Bachelor's Degree in E-Commerce & Digital Marketing — Bachelor's +3IUT Avignon2021Stratégies marketing e-commerce et campagnes promotionnelles Développement et animation de sites web (HTML, CSS, sites vitrine & e-commerce) SEO/SEM : amélioration de la visibilité et du trafic organique Gestion des réseaux sociaux et animation de communauté Rédaction web orientée contenu et conversion Cadre légal du marketing digital et de l'e-commerce Gestion de projets web de la conception à la livraison