Bastien M.

🔄 CRM Migration and Optimization:

Key role in migrating campaign management to a new tool, transitioning from Neolane to Acoustic. Supervised the transition to ensure smooth data management and continuous workflow optimization, in collaboration with Data and IT teams, enabling more precise targeting and enhanced personalization of marketing and transactional campaigns.

📧 Emailing Integration and Campaign Optimization:

HTML integration of new campaigns in Adobe Campaign / Neolane and Acoustic, ensuring responsive and highly personalized email campaigns (one-shot and automated).

Strategic advice for setting up and optimizing CRM campaigns:

🔧 Integration of New CRM Tools:

Significant contributions to integrating new tools into the CRM ecosystem to meet emerging business needs: SMS, Push Notifications, Outbound Calls, and Paper Mail.

🚀 Multichannel Automated Campaigns:

Management and industrialization of automated multichannel campaigns in over 40 countries and 35 languages, including emails, SMS, push notifications, outbound calls, and mailings. Monitored integration, dynamic execution, and setup of new campaigns in management tools, ensuring their smooth operation and advanced personalization.

🌐 CRM User Support:

Main point of contact for users across 40 countries and 5 business units within the CRM ecosystem. Improved user skills through simplified tools and dashboards, facilitating local segmentation management and CRM campaign performance tracking.

Development of customer and prospect lifecycles through automated and personalized campaigns.

Analysis of existing campaigns, recommendations, and implementation of new campaigns to improve engagement and conversions.

Project to migrate the CRM tools ecosystem, previous tools: Adobe Campaign, Batch, Sendgrid.

Implementation of the Braze campaign management tool.

Migration of all trigger campaigns to the new tool.

Close collaboration with technical (product) and data (marketing intelligence) teams to optimize data flows for targeting and personalizing marketing and transactional campaigns.

Data flows and data model definitions.

Industrialization of the campaign production process.

Support for campaign operators responsible for campaign implementation.

Integration of responsive emailings for the agency's clients, major real estate developers: Nexity, Kaufman&Broad, Eiffage...

Implementation of innovations (hotspots, videos...) to support clients in highlighting their commercial offers.